Blog

  • Halsey Added More Colors to Their New Blue Hair — See Photos

    Halsey Added More Colors to Their New Blue Hair — See Photos

    Halsey poses in a highneck offwhite sleeveless shirt and a turquoise bob hairstylePhoto: Getty ImagesSave StorySave this storySave StorySave this story

    A few weeks ago, Halsey revealed that they dyed their hair a vibrant shade of turquoise, which instantly drew fan comparisons to the many times over the last decade that the singer-songwriter has donned blue dye and wigs. It's actually been a good, long while since she's given us some Tumblr realness, so the reveal that this was a seemingly long-term commitment to a vivid color feels like it may be signaling a bigger shift away from all of the neutral, low-key looks we've been seeing from so many celebrity beauty icons in the last few years.

    But even though the blue baby bangs and bob are a big break from current beauty norms, it seems Halsey may already be a little bored.

    On Wednesday, August 20, they posted a selfie video to their Instagram Stories with a whimsical butterfly filter. Not a filter, however: the latest changes to her hair.

    Halsey sitting on a couch with a turquoise bob hairstylePhoto: Instagram/Halsey

    What was once decidedly a chin-length bob is now a cheekbone bob. In fact, it's nearly a bowl cut, if not for the fact that she cut her baby bangs even shorter and a bit choppier than before.

    But the biggest reveal comes when Halsey runs their fingers through their hair to show gradient layers of color underneath: The turquoise switches to emerald green and then highlighter yellow.

    Halsey lifting her blue hair to show green and yellow underneathPhoto: Instagram/Halsey

    As of now, we don't know if these additional colors are just in front of her ears or all the way around, but one thing is for sure: Halsey has no problem making updates to her hair color, so however it looks today may not be how it looks tomorrow.

  • 8 Best Growth-Factor Serums, According to Dermatologists

    8 Best Growth-Factor Serums, According to Dermatologists

    Image contains Allure editors holding their favorite growth factor serumsCollage: Gabrielle Langdon; Source images: Courtesy of brands and Allure editorsSave StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    If you’re chasing that youthful glow but cringe at the thought of needles or lasers, your answer might be as easy as adding one of the best growth-factor serums to your routine. But for the uninitiated, what are growth factors? “Growth factors are proteins that play an important role in stimulating cell growth, regeneration, and healing,” says Mina Amin, MD, a board-certified dermatologist in Los Angeles, CA. “In skin care, they’re typically used to encourage cell turnover and collagen production, and may help reduce fine lines and wrinkles.”

    Growth factor serums are also a well-researched and highly effective addition to modern skin care, according to Blair Murphy-Rose, MD, a board-certified dermatologist based in New York, NY, and Newport Beach, CA. “Clinical trials have demonstrated their ability to improve skin firmness, hydration, and elasticity,” she says. However, as with all serums, not all growth-factor serums are created equal. “Some might have low concentrations of active ingredients or poorly formulated bases that interfere with effective absorption,” says Dr. Amin. And since most growth factor serums don’t come cheap, wasting money on an underperforming product is far from ideal. So, let’s cut to the chase.

    Our Top Growth Factor Serums

    • Best Overall: SkinMedica TNS Advanced+ Serum, $295
    • Best for Mature Skin: PCA Skin Pro-Max Age Renewal, $221
    • Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum, $188
    • Best Splurge: Angela Caglia Cell Forté Serum, $325
    • Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum, $16
    • Best Sensitive Skin: Replenix Growth Factor Restorative Serum, $124
    • Best for Uneven Texture: Neocutis Bio Serum Firm, $290
    • Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum, $200

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

  • Do growth-factor serums really work?
  • Is growth factor better than retinol?
  • Meet the Experts
  • How we test and review products
  • Our staff and testers
  • Best Overall: SkinMedica TNS Advanced+ Serum

    SkinMedica TNS Advanced+ Serum in branded component on a light gray background

    SkinMedica

    TNS Advanced+ Serum

    $295

    Amazon

    $295

    Dermstore

    $295

    Bluemercury

    Why we love it: A routine Best of Beauty award winner, SkinMedica TNS Advanced+ Serum is a growth-factor OG that set the standard long before it became a buzzword. If you’re wondering, TNS stands for tissue nutrient solution, a nod to its star ingredient: human fibroblast conditioned media. This serum supplies the skin with growth factors to improve the appearance of fine lines, coarse wrinkles, skin tone, and texture. “SkinMedica received the patent in 2000 for the first cosmetic product with growth factors. Numerous clinical studies have since backed TNS growth factors,” explains Dr. Amin. “It’s one of the most clinically supported growth-factor serums on the market, offering firmer-looking skin in as little as two weeks,” says Dr. Murphy-Rose.

    Allure contributing commerce editor Deanna Pai applying SkinMedica’s TNS Advanced+ Serum

    Deanna PaiAllure contributing commerce editor Deanna Pai applying SkinMedica's TNS Advanced Serum

    Pai after applying SkinMedica’s TNS Advanced+ Serum

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

    AccordionItemContainerButtonLargeChevron

    “A dermatologist once told me that this stuff was the reason she was well into her 40s before she started using Botox, so I, being in my late 30s, see it as my alternative, too. And while, okay, I do get Botox, I supplement it with this every morning, which keeps my skin firm and smooth. I see it as more preventative than reparative at this point, but I really like the lightweight texture and nonexistent scent. My only gripe is with the dual applicator; sometimes, it only pumps product out from one side, which means I can be left using only one of the enclosed serums for weeks." —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: growth factor blend, peptide complex, French flaxseed
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: aging and sagging skin

    Best for Mature Skin: PCA Skin Pro-Max Age Renewal

    PCA SKIN Pro-Max Age Renewal

    PCA Skin

    Pro-Max Age Renewal

    $221

    Amazon

    $221

    Dermstore

    Why we love it: Some days call for a multistep routine in the name of self-care. Other days, you just want results—fast. PCA SKIN Pro-Max Age Renewal is your shortcut to firmer, bouncier skin powered by growth factor-mimicking peptides. Unlike traditional growth factors, which can be unstable and struggle to penetrate the skin, these peptides are smaller, more stable, and shown to stimulate collagen and elastin. “This serum is formulated to penetrate more deeply to trigger collagen production, while micro-algae deliver instant firming and kangaroo paw flower smooths texture,” says Brendan Camp, MD, a double board-certified dermatologist based in New York. In other words, it supports the very cells responsible for firmness and elasticity, so skin looks tighter, plumper, and smoother over time.

    Allure contributing commerce writer Christa Joanna Lee applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying PCA Skin's ProMax Age Renewal

    Lee after applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

    AccordionItemContainerButtonLargeChevron

    “The past six years of mom life have definitely fast-tracked the aging process for my skin (shocking, I know). Uneven texture, dryness, and dullness are my biggest concerns, and PCA Skin Pro-Max Age Renewal makes such a difference in making my skin look juicy and plump. While it works best on freshly cleansed skin, I also love using it midday for a quick pick-me-up. Just remember to follow with sunscreen during the day, since it can make your skin more sensitive to the sun.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: Micro Growth Factor Technology (peptide blend), biopolymers with micro-algae, kangaroo paw flower extract, growth factor–mimicking peptides
    • Type of growth factor: growth factor-mimicking peptides (patent-pending MGF technology)
    • Fragrance-free: yes
    • Who it’s for: anyone with early signs of aging

    Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Allies of Skin Multi Peptides and GF Advanced Lifting Serum in branded spray bottle component on a light gray background

    Allies of Skin

    Multi Peptides & GF Advanced Lifting Serum

    $188

    Amazon

    $188

    Dermstore

    $188

    Revolve

    Why we love it: If firmer, smoother skin is on your vision board, Allies of Skin Multi Peptides & GF Advanced Lifting Serum turns goals into results. Infused with a growth factor complex, peptides, and moisturizing lipids, “this non-comedogenic anti-aging serum is designed for those who want to target wrinkles and a loss of skin volume and firmness,” says Dr. Camp. Plus, that means that beyond lifting and firming, it helps improve elasticity, restores hydration, and strengthens the skin barrier, leaving your complexion looking more resilient and refreshed.

    Allure commerce editor Sarah Han applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah HanA photo of Allure commerce editor Sarah Han after applying Allies of Skin Multi Peptides  GF Advanced Lifting Serum

    Han after applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah Han

    Tester feedback from commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “Ok, the serious and immediate glow I get from this ultra-silky Allies of Skin serum alone was enough to sell me on it. (My face is freshly rinsed with water in the video—no toners or essences applied beforehand.) But of course, the ingredients are what do the heavy lifting, and when I first read into this product, I knew it meant business. While I'm only 32, I don't plan on getting injectables or Botox to stave off any fine/expression lines, so this is one of the many preventative topical measures I plan on using consistently to keep my skin looking as firm, lifted, and smooth as possible. This serum sinks into my skin immediately and provides a slight gripping effect that's perfect for makeup—an unexpected bonus, but I'll absolutely take it.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: 9% LiftingPeptide Complex, 3% sh-oligopeptide-1 growth factor complex, MSM, copper lysinate, phospholipids, glycolipid
    • Type of growth factor: 3% sh-oligopeptide-1 growth factor complex (synthetic)
    • Fragrance-free: yes
    • Who it’s for: anyone with signs of aging

    Best Splurge: Angela Caglia Cell Forté Serum

    Angela Caglia Cell Forté Serum on a grey background

    Angela Caglia

    Cell Forté Serum

    $325

    Amazon

    $325

    Nordstrom

    $325

    Bluemercury

    Allure content director Kara McGrath applying the Angela Caglia Cell Forté Serum

    Kara McGrath

    Why we love it: You could juggle four different serums, or you could use one that works as hard as vitamin C, retinol, hyaluronic acid, and peptides combined. Angela Caglia’s Cell Forté Serum uses the brand’s proprietary BIOMSC technology to pack serious multitasking power into a single bottle. This serum is made with human conditioned media from mesenchymal stem cells, so it’s packed with growth factors to boost collagen and cell turnover, exosomes to help skin cells ‘communicate’ with each other, and cytokines to calm inflammation and support repair, according to Dr. Camp. In layman’s terms, it smooths fine lines, brightens tone, and boosts elasticity. Plus, it deeply hydrates thanks also to tremella mushroom, multi-weight hyaluronic acid, and Bacillus ferment that also helps support a healthy skin barrier. In short, it’s a serum that really does the most.

    Tester feedback from Allure content director Kara McGrath

    AccordionItemContainerButtonLargeChevron

    “This super lightweight serum made my skin look glowy in just one use.” —Kara McGrath, content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, peptides, snow mushroom, mesenchymal stem cell conditioned media, niacinamide
    • Type of growth factor: human
    • Fragrance-free:
    • Who it’s for: all skin types

    Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum

    The Inkey List 15% Vitamin C and EGF Brightening Serum in branded component on a light gray background

    The Inkey List

    15% Vitamin C and EGF Brightening Serum

    $16

    Amazon

    $17

    Ulta Beauty

    Why we love it: If you’re looking for the latest clean technology, The Inkey List 15% Vitamin C and EGF Brightening Serum bottled it up. “In addition to plant-derived peptide EGF to target hyperpigmentation, this serum also brightens the skin with 15% vitamin C,” says Omer Ibrahim, MD, a board-certified dermatologist in Chicago. Designed for use in the morning, the salve has a lightweight feel and sinks quickly into the skin—be sure to layer SPF on top. Vitamin C has antioxidant properties that can boost the efficacy of your everyday sunscreen, though it can’t stand in for sunscreen on its own. The best part is that “while most epidermal growth factor (EGF) serums are over $100, this one is less than $20,” he says.

    Editor's tip

    AccordionItemContainerButtonLargeChevron

    Incorporate this into your morning routine to maximize its powerful antioxidant benefits.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: vitamin C, plant-derived peptide epidermal growth factor
    • Type of growth factor: plant
    • Fragrance-free: no
    • Who it’s for: those with dark spots

    Best Sensitive Skin: Replenix Growth Factor Restorative Serum

    replenix growth factor restorative serum

    Replenix

    Growth Factor Restorative Serum

    $124

    Amazon

    $124

    Dermstore

    Why we love it: While some serums just moisturize, Replenix Growth Factor Restorative Serum actually changes the way your skin looks and feels. “This product focuses on plumping the skin and producing a youthful appearance,” says Gary Goldenberg, MD, a board-certified dermatologist based in New York City, who notes that it works for all skin types, including sensitive skin. With plant- and enzyme-derived growth factors, collagen-boosting peptides, and hyaluronic acid, it helps smooth fine lines and improve elasticity. “The product also helps uneven tone,” Dr. Goldenberg adds. When it comes to targeting aging prevention, it’s an overachiever in every sense.

    Editor’s tip

    AccordionItemContainerButtonLargeChevron

    While the growth factors and peptides handle the firming and plumping, the formula is loaded with soothing botanical extracts, like green tea, chamomile, cucumber, and kelp, that help calm redness and irritation.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: peptides, hyaluronic acid, green tea extract, chamomile extract, cucumber extract, kelp
    • Type of growth factor: plant and enzyme
    • Fragrance-free: yes
    • Who it’s for: everyone, especially those with sensitive skin with early signs of aging

    Best for Uneven Texture: Neocutis Bio Serum Firm

    Neocutis Bio Serum Firm in branded component on a light gray background

    Neocutis

    Bio Serum Firm

    $290

    Amazon

    $290

    Dermstore

    Why we love it: Growth factors work like keys, unlocking receptors on skin cells to activate processes like collagen and elastin production, cell growth, and improved blood flow. “When the key clicks into the lock, it activates the cell to do things, like grow and divide, make more collagen and elastin, or increase blood flow,” Gail Naughton, a regenerative medicine researcher and growth-factor formulator, previously told Allure. That’s exactly what makes the Neocutis Bio Serum Firm so effective. With a formulation that combines human growth factors, peptides, and hyaluronic acid, it targets fine lines, wrinkles, texture, brightness, firmness, and elasticity. “These key ingredients reduce the appearance of fine lines and wrinkles, refine texture, brighten skin, and improve firmness and elasticity,” says Dr. Camp.

    Editor's tip

    AccordionItemContainerButtonLargeChevron

    Dr. Amin also praises the fragrance-free formula, making it perfect for sensitive skin, and highlights the inclusion of acetyl glucosamine, which boosts the skin’s natural production of hyaluronic acid, alongside sodium hyaluronate, a humectant that draws water into the skin for deep hydration.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: human growth factors, proprietary peptides, sodium hyaluronate
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: dull and aging skin

    Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum

    Dr. Diamond’s Metacine Instafacial Plasma in branded component on a light gray background

    Dr. Diamond's Metacine

    Instafacial Plasma Bioactive Growth Factor Serum

    $200

    Nordstrom

    $200

    Dermstore

    $200

    Bluemercury

    Why we love it: Dr. Jason B. Diamond, a Beverly Hills facial plastic surgeon, created the Metacine collection as a take-home version of his famous Diamond InstaFacial—a treatment beloved by the Kardashian sisters and Alex Cooper of Call Her Daddy. While the in-office facial uses lasers, microneedling, and platelet-rich plasma (PRP) to tighten skin, the Metacine system delivers similar effects with two products: plasma and emulsion. Plasma features bioidentical human growth factors to boost skin regeneration, while Emulsion, with retinoids, accelerates cell renewal. Designed over five years with rigorous testing, the celebrity-approved formula has even earned Kate Hudson’s stamp of approval as “dreamy and creamy.”

    Editor's tip

    AccordionItemContainerButtonLargeChevron

    The bioengineered growth factors mimic PRP’s ability to kickstart the skin’s reparative processes. Just like PRP, the serum has a red tint.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: sodium hyaluronate, polypeptides, 4-hydroxyacetophenone
    • Type of growth factor: bioengineered
    • Fragrance-Free: yes
    • Who it’s for: all skin types

    Frequently Asked Questions

    Do growth-factor serums really work?

    “Data suggest that well-formulated, high-quality growth factor serums can deliver measurable benefits,” says Dr. Murphy-Rose. “With consistent use, these serums can lead to noticeable improvements in overall skin quality, making them a valuable tool in skin care.” Alas, they don’t work overnight. “Like any skin-care product, growth-factor serums should be used for at least two to three months before you can accurately decide if they are effective—or not—for your specific skin concern,” says Dr. Camp. “Consistency is key in treating the skin with a new active ingredient, such as a growth factor.”

    According to Dr. Amin, “It is also important to note that not everyone will respond the same way to these serums, and factors like genetics, lifestyle, and diet can influence the outcome.”

    Is growth factor better than retinol?

    “Growth-factor serums stimulate the skin's natural cellular repair processes, promoting rejuvenation with minimal irritation, making them a great option for sensitive or reactive skin types,” says Dr. Murphy-Rose. “However, they tend to be quite expensive. Retinol, derived from vitamin A, accelerates cell turnover, smooths fine lines, and stimulates collagen and elastin production. Unlike growth factors, retinol often causes skin irritation and requires a gradual introduction into your routine. Both can support skin hydration and are powerful tools for addressing signs of aging, but their best use depends on your skin’s needs and tolerance.”

    According to Dr. Amin, the decision to use retinol or growth factor depends on what you're looking for in a skin-care routine. “For improving skin texture, retinol may be more effective in the long term due to its ability to promote cell turnover and collagen production,” she says. “Multiple studies have shown the efficacy of retinol and retinoids in reducing fine lines and wrinkles. For very sensitive skin that cannot tolerate retinol, growth factors may be more suitable, especially if you're looking for something less likely to cause irritation.”

    Meet the experts

    • Mina Amin, MD, a board-certified dermatologist in Los Angeles
    • Brendan Camp, MD, a double board-certified dermatologist and dermatopathologist at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the tri-state area
    • Gary Goldenberg, MD, a board-certified dermatologist and co-founder of Goldenberg Dermatology, based in New York City
    • Omer Ibrahim, MD, a board-certified dermatologist in Chicago
    • Blair Murphy-Rose, MD, a board-certified dermatologist in New York City and Newport Beach, California

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best growth factor skin-care products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Vanessa Hudgens Turned Neutral Nails Into a Magical Manicure With One Technique

    Vanessa Hudgens Turned Neutral Nails Into a Magical Manicure With One Technique

    Vanessa HudgensPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    If there's one thing about Vanessa Hudgens that we know to be the actual, factual truth, it's that the woman loves gorgeous manicures as much as she loves Halloween—and that's a hell of a lot. Which is why, when I saw her newest nails, I honestly couldn't believe she hadn't switched into “Summerween” mode. But while her latest manicure may not be a spooky one, it's definitely still conjuring up magical vibes.

    Hudgens loves a bold set of nails, like her negative-space neon look back in April, and we can always count on her to model them for her prolific nail artist, Zola Ganzorigt, with what I like to call the Hudgens Sleeve Hold, where she folds her fingers over to her palm and poses her manicure against the backdrop of her pulled-down sleeve. And for her new nails, her sleeve—flouncy with a sheer leopard print—is actually bolder than her nails.

    The long, oval set is painted in a super pretty beige shade that's not all that far off from her skin tone. But it still feels anything but plain thanks to a gorgeous cat-eye finish that creates a magical, intensified shine that shifts in the light. Nail artist Alora Reyes recently told Allure that this magnetic polish effect is still going strong as a trend as we enter fall.

    Instagram content

    This content can also be viewed on the site it originates from.

    Hudgens's nails aren't the only magical aspect of her beauty look right now. Yesterday, before updating her nails, she shared a video revealing how gorgeously long and curly her hair is during her second pregnancy—with a little help from extensions experts Violet Teriti and Vivian Terityan.

    Instagram content

    This content can also be viewed on the site it originates from.

    Hudgens says “mermaid mommy mode” is activated, but I have a feeling we're not even a few weeks away from witchy woman mode.

  • I Used PRP to Treat My Hair Loss

    I Used PRP to Treat My Hair Loss

    Image may contain Head Person Face Child Teen Black Hair Hair Photography Portrait Chair Furniture and Home DecorCourtesy of subjectSave StorySave this storySave StorySave this story

    A number of happy milestones happened when I turned 30 last year. I got married. I started a new job and traveled the world. But then there was this: “You have androgenic alopecia,” my dermatologist said as he finished a clinical assessment of my scalp. I sat back in the rigid chair, dumbfounded. I’m balding. This wasn’t the diagnosis I expected to hear when I walked into the appointment. I thought maybe I had dandruff or light thinning due to stress, but alopecia? Never in a million years did I think that’s what was happening to my hair.

    I first noticed my hair thinning in May 2024. I remember looking through photos from my honeymoon earlier that month obsessing over the way my hair looked: In addition to appearing thinner overall, I noticed a bald patch near the front of my part. Often, my scalp showed through when I wore ponytails. I would wait almost six more months before mentioning anything to my husband, almost ashamed that my hair might be thinning. How could it be? I just turned 30 and I work in beauty. I use all the best shampoos and most expensive hair masks. I get to visit celebrity hairstylists and test out new tools all the time. Surely, someone would have said something if they thought I was balding, right?

    What is Androgenic Alopecia?

    “Androgenic alopecia is genetic, hormone-influenced gradual thinning of the hair,” says Kunal Malik, MD, a board-certified dermatologist based in New York City. He adds that it tends to appear in a particular pattern: Men will typically notice a receding hairline and crown thinning while women tend to see thinning across the top of the scalp, though the front hairline is usually unaffected.

    In women, androgenic alopecia (AGA) is also known as female pattern hair loss (FPHL). Predisposed individuals have genetic imbalances of androgens, the sex hormones responsible for male characteristics (the most well-known androgen being testosterone). Dr. Malik explains that these male hormones bind to the hair follicle receptors, causing them to shrink before they eventually stop producing visible hair altogether. Hormonal imbalances and conditions like polycystic ovary syndrome (PCOS) can increase the likelihood of this diagnosis. By the age of 50, 40% of females will be diagnosed with FPHL, according to a study out of the University of California, Los Angeles.

    But AGA isn’t something that happens overnight. I may have been slowly losing my hair for a few years and not noticed since I see myself every day. To non-derms, my part may appear normal, if not a bit wide by typical beauty standards. I didn’t have any redness, itchiness, or discomfort in any way. In fact, if it hadn't been for a season of stubborn dandruff, I might never have made an appointment to get my hair checked. Within seconds of walking into my appointment and examining my hairline, my derm diagnosed me with AGA. He pointed to the thinning along my part, extending to the back of my head, as being a main indicator.

    Androgenic alopecia is one of four forms of alopecia. The others can be autoimmune (alopecia areata), stress or illness related (telegenic effluvium), or related to physical pulling or tugging (traction alopecia). AGA can begin as early as your late teens or early twenties in men, but women typically don’t see thinning until after age 40 or post-menopause, explains Dr. Malik.

    How to Treat Androgenic Alopecia

    The same day I received my diagnosis, I went home with three prescriptions: for spironolactone, which is an anti-androgen to block hormones like testosterone and dihydrotestosterone (DHT) that can cause FPHL, ketoconazole shampoo, which helps reduce inflammation and may help block DHT, and oral minoxidil, which can increase new hair growth. Topical minoxidil is more effective at targeting the hair on your head, but it’s poisonous to cats, so I had to opt for the oral version, which can stimulate hair growth everywhere, not just on your head.

    The last thing I wanted to do was start taking medicines for my hair loss, but I did so knowing it increased the likelihood that I could preserve and regrow as much of my hair as possible. I started taking 2.5mg of oral minoxidil and 100mg of spironolactone daily. I used the ketoconazole shampoo once a week as directed.

    After about six weeks of taking the oral medications, I noticed a ton of facial swelling, which would later be identified as facial edema. Dr. Malik notes that this reaction is uncommon but can sometimes occur in the first few weeks of treatment or with higher doses of spironolactone. “Most patients who experience this find it resolves as their body adjusts to the medication,” he says. He adds that facial swelling is very rare with topical minoxidil but can happen with oral minoxidil due to the medications vasodilatory (as in, widening of the blood vessels) effect.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    I also noticed more gastrointestinal upset, which Dr. Malik says is not very common with spironolactone or minoxidil. He notes that if you do notice this symptom to take your medication with food to help reduce feelings of nausea. As someone with IBS, I’m not surprised that this was a side effect I noticed. I also saw hair growth on my upper lip, jaw, cheeks, and arms while taking oral minoxidil, which wasn’t a total surprise since, like I said, it creates overall hair growth as opposed to targeted hair growth that topical minoxidil can offer.

    The spirolactone also messed with my period which Dr. Malik says can happen in 15 to 20% of women. “This occurs because spironolactone blocks androgrens, which can disrupt hormonal balance. The effect is dose-dependent,” he explains. While on vacation, I opted to stop taking both oral medications as they were significantly affecting both my physical appearance and my mental health. I continued to use the ketoconazole shampoo without any issues.

    While I did see an increase in hair growth while I was taking these medications, the cons outweighed the pros for me. Instead, I spoke with my doctor about alternatives that might help stimulate hair growth without intense side effects. He recommended trying Nutrafol supplements, rosemary oil, and a low-level red light cap. I’ve yet to spring for the supplements or red light hat, but I made my own rosemary water (boil water, add a few sprigs of rosemary and turn off heat, stir well and let cool before pouring into a clean spray bottle) to use in the shower, purchased a scalp massager to help stimulate blood flow to my hair follicles, and invested in the $200 Mason Pearson hairbrush that my hairdresser said is worth every penny.

    Dr. Malik adds that some natural alternatives that are supported scientifically to help hair growth include pumpkin seed oil and daily scalp massages. “While these approaches generally have fewer side effects than medications, they typically produce more modest results and work best for mild to moderate hair loss caught early,” he notes. “Combination therapy often produces better results in my experience compared to single treatments. Not all natural supplements have evidence for their use for hair growth, so consult with your dermatologist about the supplements and medications you're taking.”

    How Do Platelet-Rich Plasma Treatments Help With Hair Loss?

    With that in mind—and with the side effects of the medications I’d tried being too much to bear—I then set up an appointment for my first platelet-rich plasma (PRP) treatment, which uses your own processed blood to help hair regrowth. It would cost me $850 a session with a minimum of three sessions to start. Compared to supplements and medications, PRP may have a quicker and longer-lasting effect and can be used with or without medication or supplements to see results. My derm recommended that I take the medications in conjunction with PRP for better results, but given my sensitivity to the prescriptions, I opted out. Of course, everyone is different, so what may have worked (or not worked) for me, might work (or not work) for you.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    “PRP involves injecting concentrated platelets from your own blood into the scalp,” Dr. Malik further explains. “[It] releases growth factors that stimulate follicle health and prolongs the growth phase [of hair].” A course of treatment typically requires three or four initial sessions spaced four to six weeks apart, then maintenance every four to six months, he adds. While there’s evidence of PRP being effective for both men and women, one study evaluated hundreds of cases with female participants with FPHL and found that PRP showed “positive efficacy in treating FPHL in hair density compared to control groups.”

    With results typically visible after three to six months of your last injection, I decided it was vital for me to start right away.

    What Is Getting PRP For Hair Loss Actually Like?

    I had my first PRP appointment on February 24, 2025, and nothing could have prepared me for what was in store for my scalp. I showed up to the doctor’s office 30 minutes early so the derm could draw a vial of blood. The “liquid gold” PRP serum is created using your own platelets, which is extracted from the blood as its spun in a centrifuge.

    The next thing I knew, my derm—who I’m keeping anonymous for my own privacy—handed me a stress ball and began to shoot freezing cold air onto my scalp (to help numb) while injecting the serum repeatedly down my part. “You need to breathe,” he said, pausing halfway through the treatment. It’d been less than a minute, but my body was completely clenched. I wasn’t expecting the intense pain that now radiated across my head.

    “You’re handling this like a champ,” the doctor said when he was finished two minutes later. He shared that he’d gotten PRP done himself and was screaming, even though he had opted for anesthetic. I was not offered anesthetic, but I highly recommend you ask for it if it’s available.

    Image may contain Person and Hair

    My scalp immediately following that first PRP treatment.

    Courtesy of subjectMost Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    I typically have a pretty high pain tolerance. As someone who has experienced periods that have sent me to the emergency room (multiple times, might I add) and had kidney stones in the past, I’d rank this pain a 9/10. It’s absolutely no joke. You need to be mentally prepared before entering the injection room.

    With tears in my eyes, I tried to catch my breath as I went into the bathroom and saw splotches of red dotting my scalp. I considered cleaning it with paper towels, before thinking twice; in addition to not washing your hair for at least 24 hours, it’s recommended to not touch or disturb the area at all for the best results… which is how I ended up walking around New York City with dried patches of blood blotted in my hair. Surprisingly, no one noticed or commented on this, except my husband who eventually used a sanitized Q-tip to gently clean the remainder of the blood off my scalp. Ah, true love.

    The healing process took almost a week. Sleeping for the first few nights was incredibly painful. I had to sleep without a pillow and make sure nothing was touching the top of my head. I was also told to avoid exercise for one to two days.

    My second PRP appointment was even more nerve-wracking than the first. On March 26, 2025, I followed the same process. I showed up 30 minutes early, got my blood drawn, and waited for the serum to be prepared. I’m not sure if it’s because I knew how painful these injections were going to be this time around or if my scalp was more sensitive from all the treatments, but I swear this PRP session was 100 times worse than the first. I forgot to see if anesthetic was available for this appointment, which truly is my biggest regret. The healing process, however, seemed to be a bit quicker. My head didn’t hurt as badly that night and the pain was nearly gone two days later.

    Image may contain Person and Hair

    After two PRP treatments: progress!

    Courtesy of subjectMost Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    My last required PRP appointment was May 13, 2025, almost one year since I first noticed my hair thinning. “There’s less scalp already,” my derm said as he entered the room, noting the increased thickness in my hair. The injections took less than a minute, but they still hurt the same as they did the first time, once again sans anesthetic because at this point, why was I going to pay more for something I’ve already suffered through and lived? Aside from nearly tearing the stress ball in half, I had tears in my eyes and had to take several breaks to get through all of the shots.

    My Final Thoughts on PRP

    Aside from the pain of the injections, I didn’t notice any other side effects of PRP other than one or two ingrown hairs on my scalp. While I still have to wait three to six months to see the full effect of the treatment, I already have tons of baby hairs on my head and have had to invest in a very good hair wax to keep them tame.

    While I’m still waiting to see what my final results will look like in a few months, I'm pretty encouraged by the growth I’ve seen so far. Not only am I getting great feedback from my friends and family. Best of all, I feel more confident when I take photos and, even more importantly, when I hang out with people in real life.

  • The Robots Are Here to Fix Your Relationships

    The Robots Are Here to Fix Your Relationships

    laptop screen depicting a threesome with two humans and a robotCollage: Allure; Source images: Getty ImagesSave StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    Welcome to Doing It, a column where sex educator Varuna Srinivasan explores the deep connections between sex and emotions. This month, they explore how couples are using AI-powered apps in their relationships. Have a question or story idea for Dr. Srinivasan? Submit it here.

    When I was in college and scared to break up with someone I was only dating for a couple of months, my girlfriend came over to help me draft the perfect breakup text. We sat on my bed, giggling and cringing at the various drafts before I hit send on a message we both agreed perfectly encapsulated the “it’s not you, it’s me” feeling I wanted to get across.

    Today, an AI chatbot called “AI4Chat Break Up Text Generator,” marketed as a personal assistant that helps people navigate difficult conversations, can do that for you. In addition to helping you break up with someone, AI can help you sext and create an AI girlfriend companion that you might one day want to propose to (turns out the movie Her could have been a documentary if they waited a few years).

    In the 21st century, the use of AI to manage any aspect of one’s love life is becoming a popular option. Some reports find that growing numbers of Gen Zers (especially 18-26 year olds) are relying heavily on AI enabled apps to find love, plan dates, and get relationship advice.

    For some, these tools aren’t only useful for the beginning or ending of relationships. Ishani and her partner of 10 years are part of this new generation of couples using AI to improve their existing relationship.

    “We have never gone for couples therapy but we tried Paired before exclusively moving over to Agapé,” Ishani says. Paired and Agapé are both apps meant to be used by couples seeking to improve their relationships: Agape focuses on having couples reflect on one question together everyday; Paired is more of a coaching tool which includes quizzes, and relationship advice from experts.

    The 25-year-old from Canada was in search of a way to stay connected with her long distance partner when she came across these apps on Instagram. “I love words of affirmation but my partner is avoidant and giving compliments doesn’t come easily to him,” Ishani says. “These apps help us bridge that gap and communicate better.” Plus, since they’re long distance, it gives them something to talk about on the phone.

    In a typical user journey, both couples need to download the Agapé mobile app to sync with each other’s profiles after which they’re automatically assigned one question a day. “Life gets busy, but we try to answer the question by the end of the day,” Ishani says. “We usually end up talking about [our answers] when we call the other person to say goodnight.” If they don’t have time to chat it out over the phone, the couple can answer the questions in the app and leave notes in each other’s comment sections. The ultimate goal of the app, Agapé says on their website, is for couples to ”both feel and show love.”

    With regular user input, the company says the questions become more specific to each couple, thanks to a “complex machine learning algorithm.” Those personalized questions are a big reason Ishani continues to use Agapé. When they don’t want to answer the daily assigned question, they can pick from a different “deck” related to communication, family, and finances.

    Then there are other apps, like Arya, that have created an AI powered intimacy concierge to help couples improve their sexual intimacy. The founder of this app, Offer Yehudai, is a serial entrepreneur with a background in advertising and technology who says he saw a massive gap in the market when it came to relationships and intimacy.

    “Americans are spending billions investing in their personal wellness. But when I looked for something to help couples invest in their relationships? Nothing.” Offer says. “That's when I knew we had to create Arya—to bring that same tech-enabled approach to intimacy.”

    Walking me through the app, Offer explains that when a user downloads Arya onto their phone, the AI powered “intimacy concierge" has you answer a couple of questions before categorizing people into one of four “Erotic Personas.”

    This set of personas was developed by an in-house research team, which is led by Nicholas Velotta, a PhD student at the University of Washington and Pepper Schwartz, PhD, a professor of sociology at University of Washington, after interviewing more than 50,000 couples.

    The app’s AI intimacy concierge is trained to curate experiences based on these personas, providing options for virtual experiences through the form of guided techniques, audio erotica experiences and aftercare meditations, as well in person experiences through discreetly delivered packages containing various toys, bondage related materials, and intimacy exercises.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    To be clear, none of the apps in this story should be taken as a replacement for couples’ therapy—and none of them claim to be. Rather, they’re marketed as a complementary AI chat bot tools developed with the help of human relationship therapists.

    For example, when conversations with the Arya AI intimacy concierge start to become more emotionally charged (for example, if the user says “why am I feeling so disconnected lately” or “how do I talk to my partner about this”) the user is immediately transferred to their concierge team.

    The team is made up of five on-call certified sex therapists, sex educators, relationship psychologists, and relationship scientists, with oversight from Shan Boodram and Prof. Pepper Schwartz. Offer explains that once members sign up, they’re assigned their own concierge who reaches out within a day. He goes on to clarify that communication only happens over text or web-app, not video, noting that they’ve “found that's the preferred and easiest way members like to interact.”

    Israa Nasir, a licensed therapist and author of Toxic Productivity, showcases some of the easy ways we can use AI to be more productive when it comes to our relationships. “AI apps like this can help people learn emotional language and increase emotional literacy as well as [help users identify] topics to bring to your IRL therapist to discuss.”

    But while she sees the upside, she shares some concerns about the objectivity of AI. “AI will only provide information based on what you feed it, and there is a risk that the model you’re talking to may not be as attuned to differences in the human experience, because of inherent biases in the way the AI model is built,” she adds.

    When asked if AI can replace therapy, Shadeen Francis, a licensed marriage and family therapist, says it’s unlikely—plus, she worries about the harm certain AI apps can do by encouraging people to isolate and disconnect even more. “Therapists also get to know their clients, track patterns of behavior, and support them in reaching their goals,” Francis says. “However, part of their role is also to compassionately challenge their clients and help them grow.” Francis goes on to add that many AI models learn from every user interaction, which is then used to make up new data with the goal of pleasing the user, which is a big ethical concern.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    Even though many apps aren’t directly marketed as a therapy replacement (though there are exceptions, like Abby, which is actually meant to be an AI therapist), people are using them to replace visits with a human therapist. I’ve seen several videos promoting Entries AI, an AI journal to help people process their feelings, and suggesting followers can use the tool “if they can’t afford therapy." A subreddit called r/therapyGPT has 11,000 members, and there are plenty of videos training people how to use the LLM for therapy too.

    “As humans, we need to be able to organize our thoughts ourselves and be able to articulate our needs ourselves—we cannot outsource thinking to AI when it comes to navigating relationships or conflict.”

    There is also growing concern that AI can decrease a person’s emotional intelligence. Nasir refers to this as “Skill Erosion,” and it certainly applies to being able to maintain a healthy romantic relationship.

    “As humans, we need to be able to organize our thoughts ourselves and be able to articulate our needs ourselves—we cannot outsource thinking to AI when it comes to navigating relationships or conflict,” she says. “Always having AI to think for us prevents us from accessing self soothing and building the skill to problem solve, process difficult emotions, or make sense of our experiences.”

    When asked how Arya’s AI models mitigate the potential of skill erosion and other biases, the founder, Offer, notes that modelling AI is a work in progress, even when it comes to their app. “Emotional intelligence isn’t something we want to automate so we’re continually testing and refining our models with feedback from diverse members to make sure we’re not just building for efficiency, but for empathy,” he says.

    All of that said, using an app to generate a conversation starter once in a while probably doesn’t spell the end of humanity. In addition to seeing a human therapist once a week to process some of her own feelings about the relationship, Ishani and her partner have found that some of the prompts on the app allow them to face difficult conversations (especially when living apart from one another.) “When we meet in person, we analyze our respective answers to some of the topics that one of us may not be comfortable bringing up over the phone,” she says.

    If you're in the AI-curious set, here are a few tips on how to use these types of relationship apps responsibly.

    Ask yourself why you want to use AI: This technology is not meant to understand or decipher human emotions. It lacks the emotional intelligence or empathy that a real human therapist is supposed to have. So when using these apps, be cautious about why you’re using it––Israa encourages couples to use it as a tool for generating curiosity and connection, not as a way to validate your negative feelings about your partner.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    Do your research: Opt for apps that share information on how their AI models are trained. The US Department of Health and Human Services has guidelines on what constitutes a well-trained health-related AI: The ideal model is one that is trained with peer reviewed research along with constant oversight from a team of humans. An unsupervised generative model that exclusively relies on content from you, the user, can create an echo chamber for its output. Most companies share their research and how they develop their proprietary AI models—if they don’t, that’s definitely a red flag

    Go for hybrid apps: Especially when it comes to relationships and sex, think about using an app that shares the advice of a real human therapist with an actual degree and license. And remember: Anyone can claim to be anything online. Even if a website says someone is a licensed family therapist, you should confirm their qualifications by looking up their name or license number in the state they claim to be licensed.

    Beware of sharing too much: As Shahdeen notes, “each platform has independent practices for data storage and privacy, so security of data becomes more complicated.” And while many apps claim they’re doing the best they can to protect your data, leaks can happen and any app that asks you to share personal details about your life is a red flag so be wary of oversharing. If you’re on an AI therapy or couple’s therapy app, look to see if the website or AI model is HIPAA compliant.

    Apps can be a great way to plan a date if you’re feeling decision burnout, but it’s in your best interest to have difficult conversations with your partner yourself without the help of a teleprompter. Because ultimately, intimacy grows in the presence of shared discomfort and from being vulnerable in the presence of our loved ones. When it comes to your relationships, decide what you want to do yourself and what you want to outsource to AI.

    The next time you’re facing a tough relationship moment, instead of turning to an AI bot, consider calling a friend you trust to give you some advice. As cheesy as this sounds, nothing beats the human touch.

  • The Red Wine Makeup Trend Gets a Fall Update

    The Red Wine Makeup Trend Gets a Fall Update

    Collage of Hailey Baldwin Rihanna Zendaya wearing red wine makeupSource images: Getty; Collage: Briana RengifoSave StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    If you’ve ever looked at a glass of merlot (or pinot noir or cabernet) and thought, Damn, this would make a great lip color, you’re not alone. Red wine makeup is trending on TikTok just in time for fall—and no, it has nothing to do with rubbing alcohol on your face. “The red wine makeup trend is a rich, monochromatic look where the eyes, lips, and cheeks are brought together using the same deep red and berry tones,” says New York City-based makeup artist Lauren D’Amelio Ventre.

    According to Spate, #redwinemakeup is currently averaging 869.6K weekly views on TikTok. The hashtag peaked in mid-July, but our spidey senses—and the experts in our fall makeup trend report—tell us that it’ll be even more popular during spooky season. David Razzano, a New York City-based makeup artist and Sephora beauty director, previously told us that the return of dark red lips is influenced by the resurgence of gothic style, specifically “the whimsy of goth in the late ’90s.”

    Woman wearing burgundy lipstickCourtesy of @larisaudila

    Says Caroline DelRio, a general manager of beauty at CO Bigelow in New York City, the wine-colored, grungy, smoky eye is poised to be a huge trend, thanks to all of the smudge-able colored liners coming out soon.

    Makeup artist and Well People cofounder Shirley Pinkson Mañas points out the versatility of this trend. Whether you're going for something bold (like a full-bodied cabernet sauvignon) or more subtle (like an effervescent lambrusco), the red wine color palette is diverse enough for everyone’s taste and skin tone. You can opt for a dark berry blush or a vampy maroon lip moment, but Ventre echoes, “The eyes really set the mood.”

    A burgundy smoky eye can feel intimidating, but Ventre says a few blending techniques can help you avoid looking like you have a black eye. Before reaching for your burgundy and cranberry shadows, “start with a neutral transition shade—such as a soft taupe, warm tan, or a muted peach—in the crease to make blending easier and prevent harsh edges,” she explains; then press “a deeper plum or chocolate brown at the outer corner of your eye, blending into the burgundy” for added depth. You’re going to want to apply your shadow from lightest toward the inner corner of your eye to darkest toward the tail of your eyebrow.

    The products you use depend on how dramatic you want your shadow to be. For a look that smolders, Ventre recommends Viseart's Petit Pro II, which has deep, rich plum and maroon shadows, plus lighter neutral colors that make for great transition shades. “It has matte and shimmer shadows so you can create a matte smoky eye or a sparkly red wine eye,” says Ventre.

    If you want something more subtle, Mañas recommends a “clean girl” approach with her brand's Power Eyeshadow Palette in Sepia. (We recommend the Anastasia Beverly Hills Soft Glam Eyeshadow Palette, which has a buttery texture and similar hues.) “I keep the complexion fresh with a cloud-like, satin finish,” she says. Then she creates a soft, romantic eye look using neutral tones mixed with deep purple and maroon.

    Eye makeup not your forte? We hear you. Ventre recommends a monochromatic red wine lip-and-cheek pairing using the Ilia Multi-Stick Cream Blush + Highlighter + Lip Tint in A Fine Romance. “It’s the perfect berry color,” says Ventre. “Using the same product on the [cheeks and lips] is a simple but effective way to keep the look cohesive.” We also love the Ami Colé Desert Date Cream Blush & Lip Multistick in the shade Plum: This Allure Best of Beauty winner goes on buttery smooth and dries down with a slightly matte finish, leaving a strong wash of color behind.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    So, as you shop for your fall makeup, keep a bottle of your favorite red wine on hand for reference—and maybe take a few sips as you go.

    Red Wine Makeup Inspiration

    Monochromatic red wine makeupRed Wine MakeupCourtesy of @dariodoka_muaWoman wearing monochromatic red wine makeupCourtesy of @aleksandratarasmakeupRed wine lidsJasmine Tookes wearing burgundy eyeshadowGetty ImagesRed Wine EyelinerCourtesy of @bytati.makeuplabRed wine lipsHailey Bieber Wearing Red Wine LipstickGetty ImagesZendaya wearing red wine lipstickGetty ImagesRihanna wearing red wine lipstickGetty Images

    Red Wine Makeup Product Essentials

    Viseart's Petit Pro II in branded component on a light gray background

    Viseart

    Petit Pro 2 Eyeshadow Palette

    $30

    Amazon

    Well People Power Eyeshadow Palette in Sepia in branded component on a light gray background

    Well People

    Power Palette Eyeshadow in Sepia

    $22

    Amazon

    Anastasia Beverly Hills Soft Glam Eyeshadow Palette in branded component on a light gray background

    Anastasia Beverly Hills

    Soft Glam Eyeshadow Palette

    $45

    Amazon

    $45

    Nordstrom

    $45

    Dermstore

    Ilia Multi-Stick Cream Blush + Highlighter + Lip Tint in branded component on a light gray background

    Ilia

    Multistick Lip & Cheek Tint

    $36

    Amazon

    $36

    Nordstrom

    $36

    Revolve

    Ami Colé Desert Date Cream Multistick lavender twist up stick of berry pink cream blush on light gray background

    Ami Colé

    Desert Date Cream Blush & Lip Multistick

    $22

    Amazon

    $22

    Sephora

  • 11 “Botox in a Bottle” Skin-Care Products, According to Derms

    11 “Botox in a Bottle” Skin-Care Products, According to Derms

    Image contains Allure editors holding Botox in a bottle skin care and a collage of products

    Collage: Gabrielle Langdon; Source images: Courtesy of editors and brands

    Save StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    If you wince at the sight of sharp objects or don't have the cash to spend on in-office treatments, "Botox in a bottle" products have you covered—well, mostly, since no topical formula can create the same results as a professional treatment. These pain-free, comparatively inexpensive products, when used consistently and as directed, can deliver results similar to that of a loving jab in the face from your derm. Sure, nothing quite captures the effects of the nerve-freezing, muscle-paralyzing, skin-tightening power of botulinum toxin A (which sounds freakier than it is, we promise), but these formulas come pretty close. You can even use them in tandem with professional Botox treatments (from a board-certified dermatologist, of course) to enhance and prolong its line-dissipating benefits.

    Our Top Picks

    • Best Overall: SkinCeuticals P-Tiox, $150
    • Best for Crepey Skin: SkinMedica TNS Advanced+ Serum, $295
    • Best for Dry Skin: Lancôme Advanced Génifique Face Serum, $89
    • Best Drugstore: RoC Derm Correxion Fill + Treat Serum, $30
    • Best for Deep-Set Wrinkles: Estée Lauder Advanced Night Repair, $130
    • Best for Sensitive Skin: Clinique Smart Clinical Repair Wrinkle Correcting Serum, $80
    • Best for Neck Firming: Ourself HA+ Replenishing Serum, $120
    • Best Retinol: La Roche-Posay Effaclar Adapalene Gel, $40
    • Best for Sun Damage: Medik8 Super C Ferulic Serum, $75
    • Best for Crow's Feet: Alastin Restorative Eye Treatment, $242
    • Best Retinol Alternative: Isdin Melatonik Recovery Night Serum, $175

    Read on for Allure editor- and dermatologist-approved finds to add to your skin-care routine that help target fine lines, sagging, and beyond.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

  • Are topical creams as effective as Botox injections?
  • What are the key ingredients in "Botox in a bottle" products?
  • Meet the experts
  • How we test and review products
  • Our staff and testers
  • Best Overall: SkinCeuticals P-Tiox

    SkinCeuticals P-Tiox in tincture on gray background

    SkinCeuticals

    P-Tiox Serum

    $150

    SkinCeuticals

    $150

    Dermstore

    $150

    Bluemercury

    Allure contributing commerce editor Deanna Pai applying the SkinCeuticals P-Tiox serum

    Deanna Pai

    Why it’s worth it: Multiple board-certified dermatologists and Allure editors swear by the fine line-smoothing properties of the SkinCeuticals P-Tiox, a peptide-powered serum that provides lasting results (especially if you want to prolong your pricey neuromodulator treatments). “The P-Tiox serum utilizes two key peptides that relax muscle contractions to help with the appearance of fine lines and wrinkles, as well as mild exfoliants to gently brighten the skin,” Chicago-based, board-certified dermatologist Omer Ibrahim, MD, previously told Allure. The two peptides interrupt the neurotransmitters that move facial muscles—much like Botox. Still, the results will be much milder than those imparted by a needle. Use it anywhere on your face where a fine line might pop up, like cheek folds or the space between your eyebrows and nose.

    Tester feedback from contributing commerce editor Deanna Pai

    AccordionItemContainerButtonLargeChevron

    “I use this in between my neuromodulator appointments and when I just can’t get Botox, like during pregnancy. I’ve found that it helps slow the roll of my forehead lines and can target expression lines where injectables can’t, like around my mouth.” —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Crepey Skin: SkinMedica TNS Advanced+ Serum

    SkinMedica TNS+ Advanced Serum silver bottle on light gray background

    SkinMedica

    TNS Advanced+ Serum

    $295

    Amazon

    $295

    Dermstore

    $295

    Bluemercury

    Allure commerce editor Sarah Han applying the SkinMedica TNS Advanced+ Serum

    Sarah Han

    Why it's worth it: SkinMedica's TNS+ Advanced Serum is a Best of Beauty hall of famer for a reason. "The formulation feels silky and smooth on your skin and provides a powerful combination of growth factors and plant-based antioxidants to boost collagen and elastin," Texas-based board-certified dermatologist Heidi Prather, MD, previously shared. With regular use, you'll notice an improvement in deep wrinkles and a firmer, glowing complexion, thanks to green microalgae extract, marine extracts, and French flaxseed extract. Pro tip: Apply this serum to your neck and décolletage as well to minimize crepiness with its cocktail of growth factors and antioxidants.

    Tester feedback from commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “At 32, I'm not not concerned about fine lines creeping in. But what I can actually report on for this product is how plump and glowy it makes my skin look after every single application. I can't fully explain how this product's growth factors work but I do know that ingredients that support and encourage collagen and elastin production (which decreases as we age!) are vital to any skin-care routine. Growth factors and peptides? A dream team for an immediately more radiant complexion and slowing down signs of aging in the long run.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Dry Skin: Lancôme Advanced Génifique Face Serum

    Lancome Advanced Génifique Youth Activating Concentrate Anti-Aging Face Serum in branded silver component on a light gray background

    Lancôme

    Advanced Génifique Face Serum

    $89

    Amazon

    $89

    Nordstrom

    Allure contributor Christa Joanna Lee applying the Lancôme Advanced Génifique Face Serum

    Christa Joanna Lee

    Why it's worth it: Lancôme Advanced Génifique Face Serum comes in four sizes, because it’s the kind of serum your skin wants to drink up everywhere: on the go, at home, or at your desk during the work day. “This microbiome-inspired formula with bifidus prebiotic, hyaluronic acid, and vitamin C is fast-absorbing and gently strengthens the skin barrier while addressing multiple signs of aging,” says Gary Goldenberg, MD, a board-certified dermatologist based in New York City.

    The self-loading dropper dispenses the perfect dose every time, and since there’s no need to dip your fingers in, the serum stays fresher, cleaner, and more effective. “The packaging and the formula are designed to keep the fermented ingredients stable, so the probiotics stay active and do their job—helping boost collagen and increase moisture—without causing the irritation or breakdown you often see in products for dry, sensitive skin,” Dr. Goldenberg says.

    Tester feedback from contributing commerce writer Christa Joanna Lee

    AccordionItemContainerButtonLargeChevron

    “I haven’t hopped on the Botox train yet, but I’ll gladly chase down anything that quenches my skin’s thirst. The dropper helps me get the perfect dose every time, and the serum itself is silky, lightweight, and sinks in without that dreaded sticky feeling. My skin felt instantly plumper and more hydrated.

    It’s worth noting that Lancôme recently introduced the Génifique Ultimate Recovery Serum, which is a more souped-up version designed specifically for a weakened skin barrier or post-procedure skin—it’s more cushiony and focused on extreme soothing while repairing. The original has been a do-it-all daily staple, while the Recovery Serum is great for days when my skin is feeling extra stressed out.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    Best Drugstore: RoC Derm Correxion Fill + Treat Serum

    RoC Derm Correxion Fill + Treat Serum beige dropper vial of serum on light gray background

    RoC

    Derm Correxion Fill + Treat Serum

    $30

    Amazon

    $39

    Ulta Beauty

    Why it's worth it: A high-quality retinol treatment for less than $50? Around these parts, we call that RoC's Derm Correxion Fill + Treat Serum. Along with the powerful line-smoothing active ingredient at work, you'll also notice hyaluronic acid's hydrating, skin-plumping effects—the result: a bouncier, brighter, and more supple complexion. Azadeh Shirazi, MD, a board-certified dermatologist based in La Jolla, California, says it’s one of her favorite serums for its ability to target multiple signs of aging. “This advanced retinol serum helps to visibly smooth surface wrinkles without the need for injections,” she says. (Psst: Although this pick is fragrance-free, those with sensitive skin may find this potent, retinol-powered formula a tad harsh.)

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Deep-Set Wrinkles: Estée Lauder Advanced Night Repair

    Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex brown rectangle serum bottle with gold and white dropper cap on light gray background

    Estée Lauder

    Advanced Night Repair Synchronized Multi-Recovery Complex

    $130

    Amazon

    $130

    Nordstrom

    $128

    Dermstore

    Why it's worth it: Estée Lauder Advanced Night Repair syncs your skin barrier repair with your sleep cycle. Formulated with the brand’s exclusive Night Peptides, it works while you rest—when your skin is naturally in repair mode—to smooth fine lines, boost hydration, and revive radiance. “It uses a blend of hyaluronic acid in addition to peptides to boost collagen production without overwhelming skin,” says Dr. Goldenberg. This combination of ingredients helps plump from within, so even deeper wrinkles look less pronounced as skin stays hydrated and supple. When you wake up, you might just find your routine is pared down to the simplest step of all: a good sunscreen to lock in the glow.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Sensitive Skin: Clinique Smart Clinical Repair Wrinkle Correcting Serum

    Clinique Smart Clinical Repair Wrinkle Correcting Serum

    Clinique

    Smart Clinical Repair Wrinkle Correcting Serum

    $80

    Amazon

    $80

    Nordstrom

    $80

    Ulta Beauty

    Why it's worth it: Clinique Smart Clinical Repair Wrinkle Correcting Serum is all about the three R’s: repairing, resurfacing, and re-volumizing skin for a smoother, firmer look. “It features a multi-dermal peptide to plump skin and boost collagen, encapsulated retinol that gently resurfaces to smooth lines and texture, and hyaluronic acid that deeply hydrates to repair the skin barrier,” says Dr. Goldenberg. The fragrance-free formula was designed with sensitive skin in mind (encapsulated retinol minimizes the risk of irritation while still delivering results), making it a gentle yet powerful option for most people looking to target wrinkles.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Neck Firming: Ourself HA+ Replenishing Serum

    ourself ha+ replenishing serum

    Ourself

    HA+ Replenishing Serum

    $120

    Ourself

    Why it's worth it: Ourself HA+ Replenishing Serum isn’t just for your face—it’s also been clinically shown to firm and smooth the neck, one of the first places skin starts to show slack. Its hyaluronic acid complex hydrates deeply while supporting your skin’s own natural HA production, helping restore firmness. “This serum also contains peptides that firm, brighten, and reinforce the skin barrier,” says Dr. Ortiz. A patented Tiered-Release Vesicle Technology ensures those actives penetrate deeply and stay potent. “My patients have reported smoother, plumper skin in as little as two weeks,” says Dr. Ortiz. The silky formula layers seamlessly with the rest of your routine and leaves skin feeling lifted and hydrated.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best Retinol: La Roche-Posay Effaclar Adapalene Gel

    La Roche-Posay Effaclar Adapalene Gel white tube and white and blue box on light gray background

    La Roche-Posay

    Effaclar Adapalene Gel

    $40

    Amazon

    $40

    Dermstore

    $41

    Ulta Beauty

    Why it's worth it: New York City-based board-certified dermatologist Angelo Landriscina, MD, highly recommends La Roche-Posay's Effaclar Adapalene Gel (a product he uses himself nightly). It uses a prescription-strength retinoid that became available over-the-counter in 2017. "Retinoids like this one can even out skin tone, increase collagen production, and even treat acne and acne scarring," he says.

    As with any retinoid, you won't notice any significant changes in your skin overnight. But with continued use, fine lines, wrinkles, and discoloration will fade significantly. Its fast-absorbing, non-greasy formulation is a great addition to any skin type’s nighttime routine, but we bet those with oily complexions will truly appreciate its mattifying finish.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Sun Damage: Medik8 Super C Ferulic Serum

    Medik8 Super C Ferulic Serum brown serum bottle on light gray background

    Medik8

    Super C Ferulic Serum

    $75

    Amazon

    $75

    Dermstore

    $75

    Medik8

    Why it's worth it: You're probably well acquainted with buzzy serum ingredients like vitamins C, E, and ferulic acid by now. While you'll find all of those in Medik8's Super C Ferulic Serum, the product stands out from its peers for its high concentration (30%, to be exact) of ethylated L-ascorbic acid, a stabilized form of pure ascorbic acid, the most potent form of vitamin C. “Pure ascorbic acid has consistently been proven to be the most effective at penetrating the skin barrier," says Patricia Wexler, MD, a board-certified dermatologist based in New York City. "Vitamin C effectiveness [also] increases when combined with other antioxidants, such as vitamin E. Together, they can double protection against free-radical damage."

    This stabilized formula provides results more quickly than most other serums due to its potency. And, its combination of complexion-brightening ingredients makes it especially worthwhile to try if you have stubborn sun damage-related age spots and discoloration.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Crow's Feet: Alastin Restorative Eye Treatment

    Alastin Restorative Skin Complex bottle of moisturizer with silver cap on light gray background

    Alastin

    Restorative Skin Complex

    $242

    Amazon

    $230

    Alastin

    Why it's worth it: Shari Marchbein, MD, a board-certified dermatologist based in New York City, counts herself among Alastin's Restorative Eye Treatment's many fans. "This eye cream can be used twice daily and contains lots of powerful ingredients, including peptides to boost collagen production and skin elasticity, [as well as] niacinamide, squalane, and plant extracts," she says. She notes that this eye treatment also contains darutoside, an extract derived from St. Paul's Wort that Dr. Marchbein calls “one of my favorite [ingredients] to help with puffiness, fine lines, and dark undereye circles.” Still, she advises paying special attention when applying any product around the eye, as that's where the skin is the thinnest and most vulnerable.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best Retinol Alternative: Isdin Melatonik Recovery Night Serum

    Isdin Melatonik Recovery Night Serum black serum bottle with dropper cap ajar on light gray background

    Isdin

    Melatonik Recovery Night Serum

    $175

    Amazon

    $175

    Dermstore

    Why it's worth it: Isdin's Melatonik Recovery Night Serum is a great treatment that contains the plant-based retinol alternative bakuchiol, according to New York City board-certified dermatologist Robert Finney, MD. "In a clinical trial, [it] reduced wrinkles as significantly as retinol, but is pregnancy safe and without the classic irritation that comes with retinol," he says. In addition to bakuchiol, this featherlight serum also contains vitamin C, a powerhouse antioxidant that helps brighten dark spots and firm the skin. "I always tell patients a little goes a long way, so start with a few drops on your entire face at night underneath your moisturizer," he says.

    More to know

    AccordionItemContainerButtonLargeChevron

    Frequently Asked Questions

    Are topical creams as effective as Botox injections?

    Injectables reign supreme when it comes to getting rid of fine lines, smoothing texture, and plumping lax skin. However, certain products can yield results similar to those of the neuromodulator botulinum toxin—a.k.a. Botox, Xeomin, and Dysport, among others—which works by relaxing the muscle contractions responsible for creating expression lines and wrinkles.

    So, are there products that provide the near-immediate fine-smoothing effects of neuromodulator injections? No. At this time, at-home topicals aren't advanced enough to act as swiftly and effectively as professional-grade treatments like Botox. Still, there are formulations with plumping and tightening ingredients that can reduce the appearance of fine lines and sagging skin. “Although there is no true ‘Botox in a bottle’ that is applied topically to the skin, there are great topical products that can give the appearance of softening expression lines and improving skin texture over time, particularly with neuropeptides,” confirms Kellie Reed, MD, a board-certified dermatologist based in Austin, Texas. You can even use them in tandem with professional Botox treatments (from a board-certified dermatologist, of course) to enhance and prolong its line-dissipating benefits.

    What are the key ingredients in "Botox in a bottle" products?

    "The best line-fighting creams are those that help build our skin's own building blocks, namely collagen and elastin fibers," explains Deanne Robinson, MD, a Connecticut-based board-certified dermatologist. She recommends topical retinoids, firming peptides, brightening vitamin C, and growth factors to help support skin cell turnover, increase collagen fibers, and hydrate the skin.

    Certain peptides, like neuropeptides, also serve as neurotransmitters in the skin. They work similarly to botulinum toxin by limiting muscle movement—although to a much lesser degree than that in injectables. With that, consider these skin-care products, including moisturizers, serums, and treatments, your best bet for products that work like Botox injections—just without the pinch.

    Meet the experts

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of line-fighting skin-care products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors — along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 3 Best Dark Spot Correctors for Acne Scars, Melasma, and More

    3 Best Dark Spot Correctors for Acne Scars, Melasma, and More

    A Black woman with hyperpigmentation on her cheeks

    SeventyFour/Getty Images

    Save StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    If you find yourself piling on the makeup to conceal discoloration, the best dark spot correctors can help even out your complexion while saving you time in the long run. Hyperpigmentation, an umbrella term for different forms of discoloration including post-acne marks, sun damage, age spots, and hormone-induced melasma, can be one of the trickiest skin concerns to treat; some forms eventually fade on their own, but they can take months. And melasma in particular can be stubborn, slow to fade, and easily triggered by sun exposure, heat, and even stress.

    Our Top Dark Spot Correctors

    • Best Overall: Revision Skincare C+ Correcting Complex 30%, $185
    • Best for Acne Scars: SkinCeuticals Discoloration Defense, $115
    • Best for Melasma: Dr. Loretta Anti-Aging Repair Serum, $110

    That’s why Allure editors put these formulas to the test over weeks of real-life use. The result is a lineup of serums and treatments packed with brightening actives—vitamin C and niacinamide are just the beginning—that make a visible difference. Ahead, you'll find everything dermatologists want you to know about fading dark spots, plus four editor-vetted formulas that help put your brightest face forward.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

  • What is hyperpigmentation?
  • How do you treat hyperpigmentation?
  • What ingredients are best to combat dark spots?
  • What else can I do to prevent dark spots?
  • Meet the experts
  • How we test and review products
  • Our staff and testers
  • Best Overall: Revision C+ Correcting Complex 30%

    Revision Skincare C+ Correcting Complex 30% black pump bottle on light gray background

    Revision Skincare

    C+ Correcting Complex 30%

    $185

    Amazon

    $185

    Dermstore

    Allure contributing commerce editor Deanna Pai applying Revision Skincare’s C+ Correcting Complex 30%

    Deanna Pai

    Why it's worth it: You know that one student in class who’s always the overachiever? Revision Skincare C+ Correcting Complex 30% is the skin-care equivalent. With a whopping 30% THD ascorbate—the most stable, lipid-soluble form of vitamin C there is—it helps brighten, firm, and protect without the irritation typical of other C serums. It also targets the appearance of dark spots and promotes a more even skin tone over time. Peptides and prebiotic technology round out the formula to support your skin’s microbiome and boost overall radiance. Whether you're dealing with melasma, discoloration, or early signs of aging, this derm-loved formula is up for extra credit, delivering visible results without throwing off your skin’s balance.

    Selfie of Pai before using Revision Skincare's C Correcting Complex 30

    Pai before using Revision Skincare’s C+ Correcting Complex 30%

    Deanna PaiSelfie of Pai after applying Revision Skincare's C Correcting Complex 30

    Pai after using Revision Skincare’s C+ Correcting Complex 30% for 10 weeks

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

    AccordionItemContainerButtonLargeChevron

    Pai has acne-prone skin and has been using Revision C+ Correcting Complex 30% for 10 weeks.

    “Hyperpigmentation is one of my biggest struggles: I get dark spots from breakouts and mosquito bites alike. Because of that, I’ve always used some kind of dark-spot corrector. But even so, I felt like the results were so-so; I still had to wait weeks for the discoloration to fade. This serum has changed the game. It’s lightweight, doesn’t have any scent, and most importantly, has made a noticeable difference in the timeline of my dark spots. What used to take a month or more to fade is now gone in about two weeks, and I feel a lot more confident going with just a tinted moisturizer instead of spackling on foundation.” —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Acne Scars: SkinCeuticals Discoloration Defense

    SkinCeuticals Discoloration Defense Multi-Phase Serum white bottle with black top on light grey background

    SkinCeuticals

    Discoloration Defense Multi-Phase Serum

    $115

    SkinCeuticals

    $115

    Dermstore

    $115

    Bluemercury

    Allure shopping market editor Angela Trakoshis applying the SkinCeuticals Discoloration Defense

    Angela Trakoshis

    Why it's worth it: SkinCeuticals Discoloration Defense is a powerful yet gentle brightening serum designed to target all types of dark spots, from post-inflammatory hyperpigmentation to melasma. “This formula contains over-the-counter strengths of two ingredients that are often prescribed to address dark spots—tranexamic and kojic acids—as well as niacinamide and sulfonic acid,” says Geeta Yadav, MD, a board-certified dermatologist based in Toronto. Because of this blend, the formula helps address “all kinds of dark spots, from post-inflammatory hyperpigmentation to melasma, the latter of which can be particularly stubborn to treat with at-home formulas,” she says. Despite its potency, the serum tends to be well-tolerated (even for those who can’t use prescription retinoids) and layers smoothly under other actives. For best results, pair it with a vitamin C serum in the morning or a retinoid at night.

    Selfie of Trakoshis before applying the SkinCeuticals Discoloration Defense

    Trakoshis before applying SkinCeuticals Discoloration Defense for two months

    Angela TrakoshisSelfie of Trakoshis after applying the SkinCeuticals Discoloration Defense

    Trakoshis after using SkinCeuticals Discoloration Defense for four months

    Angela Trakoshis

    Tester feedback from former shopping market editor Angela Trakoshis

    AccordionItemContainerButtonLargeChevron

    Angela has combination skin with hormonal acne and has been using SkinCeuticals Discoloration Defense Multi-Phase Serum for 4 months.

    “I’ve been using SkinCeuticals Discoloration Defense consistently for the past four months, and I can confidently say it works. I originally started using it to target some lingering post-inflammatory hyperpigmentation from hormonal acne, plus a few sunspots that started creeping in after one too many beach days without reapplying sunscreen (oops, don't tell my derm).

    What I love is how gentle but effective it is—no tingling, peeling, or irritation, which I’ve had with other brightening serums. It’s lightweight and layers easily under my moisturizer, so it fits right into my nighttime routine. After the first six to eight weeks, I started noticing my dark spots looking a little softer and less noticeable. Now at four months, some of the more shallow discoloration is nearly gone, and the deeper spots have definitely lightened. My skin tone overall just looks more even and fresh. It’s not an overnight fix, but if you’re consistent, it seriously works.” —Ang Trakoshis, former shopping market editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Melasma: Dr. Loretta Anti-Aging Repair Serum

    Anti-Aging Repair Serum in branded pink bottle with pump on light gray background

    Dr. Loretta

    Anti-Aging Repair Serum

    $110

    Dermstore

    $110

    Revolve

    Allure shopping director Shanna Shipin applying the Dr. Loretta Anti-Aging Repair Serum

    Shanna Shipin

    Why it's worth it: You should be wearing sunscreen every day (you are… right?), especially if you’re dealing with dark spots. However, Dr. Loretta Anti-Aging Repair Serum adds another layer of defense, targeting the other external aggressors that can trigger discoloration, including pollution, light, climate, and irritants. This dark spot serum is fueled by 3% tetrahexyldecyl ascorbate (a stable, gentle form of vitamin C that helps brighten skin and fade dark spots), lilac stem cells to calm inflammation and regulate oil, and marine algae extract to hydrate and firm. The silky formula sinks in fast and, yes, wears great under your SPF.

    Selfie of Shipin before applying the Dr. Loretta AntiAging Repair Serum

    Shipin before applying the Dr. Loretta Anti-Aging Repair Serum

    Shanna ShipinSelfie of Shipin after applying the Dr. Loretta AntiAging Repair Serum

    Shipin after using the Dr. Loretta Anti-Aging Repair Serum for two months

    Shanna Shipin

    Tester feedback from shopping director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    Shipin has extremely dry skin due to everyday dehydration and persistent eczema since childhood. She has fine lines, gets hormonal acne and has pitted acne scars, as well as melasma spotting postpartum.

    "For the longest time, I steered clear of vitamin C serums—partially at the behest of my dermatologist, who was concerned that my facial eczema would flare up miserably if I used a corrective serum. It wasn't until I realized what allergens were causing my flare-ups that I decided to retry vitamin C for a number of skincare concerns, and I found the perfect one for me in Dr. Loretta's Anti-Aging Repair Serum. I've used it for about four months straight, and I believe it's helped address things like uneven skin tone, rough texture (pitted acne spots from teenage years), and plenty of dark spots.

    My spots are a mix of hyperpigmentation from hormonal acne, some lingering melasma from my two pregnancies, and just general dark spots from sun damage. I love that it's been gentle enough to use daily on my skin without causing any additional dryness or sensitivity. The only downside is that I use a lot of this stuff (one to two times per day), so I go through it! It's on the pricier side, too, so replenishment needs to be worth it; thankfully I find that I'm seeing results, so it is for now!" —Shanna Shipin, shopping director

    More to know

    AccordionItemContainerButtonLargeChevron

    More dark spot correctors to consider

    Frequently Asked Questions

    What is hyperpigmentation?

    Dark spots on the skin fall under the umbrella of hyperpigmentation. This form of discoloration is caused by melanocytes, the cells responsible for determining your skin's color, depositing excess pigment into the deeper layers of the skin.

    Though dark spots can be caused by a number of factors, sun exposure is the most common. "When the pigment is evenly distributed, it appears as a 'tan,' but over time and with increasing sun exposure, most of the pigment ends up being distributed unevenly," Nancy Samolitis, MD, a board-certified dermatologist in Long Beach, California, previously told Allure. Sun-induced hyperpigmentation can take the form of freckles, age spots, or melasma, which is a specific type of hyperpigmentation that is believed to have a hormonal factor, as it tends to flare up during pregnancy.

    Acne can also be the root of your dark spots. Pimples, rashes, and other forms of general skin inflammation or trauma can lead to discoloration called post-inflammatory hyperpigmentation.

    How do you treat hyperpigmentation?

    "In general, hyperpigmentation is tough to treat and a chronic condition," says New York City-based board-certified dermatologist Dhaval Bhanusali, MD, noting that he explains to his patients that it must be taken seriously because it's so easy for it to recur. While some patients opt for laser treatments or customized prescription blends—such as the hydroquinone, kojic acid, and vitamin C mix that Dr. Bhanusali often formulates in-office—there are still plenty of ways to tackle discoloration and uneven skin tone without relying on pricey in-office procedures or prescription topicals.

    That's where these over-the-counter options come in. Often made with the same active ingredients that dermatologists use in prescription compounds, albeit at lower concentrations, the over-the-counter serums and creams mentioned in the list above help even tone and reduce hyperpigmentation with consistent use.

    What ingredients are best to combat dark spots?

    "When targeting hyperpigmentation, you want to use multiple ingredients that have different functions," says David Kim, MD, a board-certified dermatologist at Idriss Dermatology in New York City. "For example, you want to use a vitamin A derivative to increase cell turnover, alpha hydroxy acids to enzymatically exfoliate, and incorporate azelaic acid, kojic acid, tranexamic acid (particularly beneficial for melasma), or arbutin to reduce melanin production," he further explains.

    Vitamin C

    Antioxidant vitamin C is the gold standard for addressing dark spots and hyperpigmentation. New York City-based board-certified dermatologist Patricia Wexler, MD, previously told Allure that this particular vitamin contains a property that inhibits your skin's melanin production, which is what causes discoloration. In addition to brightening and evening tone, vitamin C can prevent dark spots from forming in the first place—with continued use, of course.

    Retinol

    Retinol is well-known for its fine-line-reducing powers, but the beauty of this multifaceted antioxidant is that it's also effective in diminishing dark spots. This ingredient's ability to increase cellular turnover is key to minimizing the look of hyperpigmentation. "From an acne standpoint, the increase in cell turnover helps unclog pores," Sheila Farhang, MD, a Beverly Hills-based, board-certified dermatologist, previously told Allure. "This also helps decrease the appearance of brown or red post-acne spots as well as help collagen synthesis [to tone down] acne scarring."

    Despite retinol's myriad benefits, the active can cause irritation, whether you have generally reactive skin or are simply new to the ingredient.. That said, with the necessary precautions, "Retinol can be used by nearly everyone if it is used correctly," Erin Gilbert, MD, a board-certified dermatologist based in New York City, previously attested. "Start low and take it slow." Derms we’ve spoken to typically recommend around 0.05% for straight-up retinol every other night, and build up a tolerance from there. You can try a gentler form of vitamin A (like retinyl palmitate), or look for a product with encapsulated retinol, which means it releases more slowly/over time and is, therefore, more gentle on the skin.

    Alpha Hydroxy Acids

    Due to their ability to enzymatically exfoliate the skin, Dr. Kim says alpha hydroxy acids, also known as AHAs, are the perfect addition to any dark spot-reducing skin-care routine. This group of chemical exfoliators removes the outer layer of dead skin, making it smoother and more even-toned. Some of the most popular AHAs include lactic and glycolic acids, but it's worth noting that the former is gentler on sensitive skin than the latter. Of course, you can experiment with different concentrations based on your skin's needs and type, but if you want an intensive AHA-fueled treatment, you may want to consult with your dermatologist about an in-office chemical peel.

    What else can I do to prevent dark spots?

    "Before you spend your money on antioxidant serums and retinoids to improve the tone and texture of your skin, the most important first step is diligent daily sun protection, which is key to reducing the appearance of brown spots," says Shari Marchbein, MD, a board-certified dermatologist based in New York City. "Otherwise, you are literally throwing your money away investing in other skin-care products," she adds. Dr. Kim backs this up, adding that SPF combined with vitamin C in the morning minimizes UV damage, prevents excessive melanin production, and contributes to a brighter complexion overall.

    Meet the experts

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best dark spot correctors, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Fall’s Makeup Trends Are All About Raging Against the Machine

    Fall’s Makeup Trends Are All About Raging Against the Machine

    fall makeup long lashes on Florence Pugh red lips on Jenna Ortega at Wednesday premier gray shadow at FW 2025Source Images: Getty Images and LaunchmetricsSave StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    For many of us, this fall will probably be unlike any other we’ve experienced. The world seems to be dishing out unprecedented events, and though we’re here to talk about makeup—don’t worry, we’ll get to that—we can’t deny that the uncertainty we’re experiencing is impacting our beauty-related decisions. “I find myself between extremes at the moment,” says makeup artist Alex Levy. “Clients either want to feel comfortable with themselves—polished but without straying from their established beauty norms—or want to completely push the boundaries and transform.”

    What does this look like in practice? First, it means the minimalist, no-makeup makeup aesthetic isn’t going anywhere anytime soon. “Most of my clients just want to feel like themselves, but enhanced,” says makeup artist Kelli Anne Sewell. “They don’t want to be overly sculpted or contoured.” The industry’s obsession with skin care has also shifted makeup preferences in a major way, explains makeup artist Jaleesa Jaikaran, with skin prep taking precedence and skin tints and concealers continuing to replace full-coverage foundation for many beauty lovers.

    However, makeup artist after makeup artist has told us that while the so-called clean girl aesthetic is here to stay a while longer, the look is also evolving. “There’s more intentional color, interesting shapes, and overall, more fun being had,” says Jaikaran. “They want to express themselves but still feel like themselves, whatever that may mean for them.” This can be as simple as adding a sparkling blue in the water lines, or as bold as a full-on burgundy lip—all on a base of fresh, radiant skin, with subtle contours and naturally groomed brows.

    On the other end of the spectrum, pros are seeing a resurgence of goth and grunge makeup. With the rise in tightlining, smudged and smoky eyes, oxblood lips, and spiky lashes, it appears many of us are trying to express an underlying feeling of angst, assertion, and defiance. “I think politically and socially, makeup is being used more to provoke and unify—either as a middle finger to social norms or a way to connect with other like-minded folks who see beauty in a similar way,” says Levy. “It’s really become a way of connecting people with similar inspirations, rather than something solitary.”

    So, grab your eyeliner pencils and check out all the ways we can (cosmetically) come together and rage against the machine this fall.

    Meet the experts:

    AccordionItemContainerButtonLargeChevron

    • Carolina DelRio is a general manager of beauty at CO Bigelow in New York City.
    • Nikki DeRoest is a Los Angeles-based makeup artist and Bobbi Brown artist in residence.
    • Raisa Flowers is a New York City-based makeup artist.
    • Todd Harris is a New York City-based makeup artist and founder of the Trans Beauty Clinic.
    • Jaleesa Jaikaran is a makeup artist working in New York City and LA, and a member of the Ulta Beauty Pro Team.
    • Alex Levy is a New York City-based makeup artist.
    • Vincent Oquendo is a New York City-based makeup artist and host of the YouTube series, Backseat Beauties.
    • Vanita Parti is the founder of Blink Brow Bar salons in London.
    • David Razzano is a New York City-based makeup artist and Sephora beauty director.
    • Sofia Schwarzkopf-Tilbury is a London-based makeup artist and global artistry director at Charlotte Tilbury.
    • Kelli Anne Sewell is a New York City-based makeup artist.

    Tightlined eyes

    fall makeup trends 2025 tightlined eyesGetty Imagesfall makeup trends 2025 tightlined eyes on Isabela MonerGetty Imagesfall makeup trends 2025 tightlined eyesGetty Images

    It’s tricky to call tightlining a trend because, for makeup artists, it’s Eye Makeup 101. But a new generation of beauty lovers has discovered the technique, at least the angsty, early-aughts version of it, and they’re embracing it with abandon. They’re also adapting it to today’s more refined makeup aesthetic: less indie-sleaze, more mainstream chaos.

    Tightlining has always been a way to signify rebelliousness through makeup, whether you’re pulling inspiration from Debbie Harry’s punky, feline line or Avril Lavigne’s inky, emo, smoky eyes. But remove the heavy eye makeup around the lids, and it’s simply a way to define the eyes by intensifying the lash lines. “If you look at beautifully applied eye makeup, you’ll always see this shaping of the inside of the eye,” says makeup artist Todd Harris. “It’s a way of getting definition on camera. If your eyes are tightlined, when someone takes a photo, even if it’s from farther back, they still stand out.”

    For fall, people are taking inspiration from the grunge era of messy, undone eyeliner and filtering it through a 2025 lens, when less is more and makeup formulas are more refined. They’re ditching super-smudgy liner and cloggy mascara and keeping the pigment along the water lines crisp and sharp. Makeup artist Vincent Oquendo has even been leaving the bottom lash lines completely bare on clients like Jurnee Smollett. “It gives this sexy, sleepy-eyed effect,” he explains, “a bit like Marilyn Monroe.”

    The secret to a crisp tightline is using a waterproof eyeliner formula that’s been okayed for use in the water line. We have a list of our favorites, but Oquendo keeps Victoria Beckham Satin Kajal Liner and L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in his kit. After you’ve applied it along your top and bottom water lines, the trick is not to blink. “Normally, when you do a rock-and-roll eye, you apply your liner in the water lines and squeeze your eyes shut,” says Oquendo. To keep it tidy, you have to resist the urge to blink right away. If that’s tricky, he suggests working in small sections, allowing yourself to blink in between each one. When you’ve finished tracing the water lines, then go back and wiggle the point of your liner gently between each lash to fill in the gaps, says Harris: “If you do this on one eye and look in the mirror, you won’t believe the difference.”

    Gray eye shadow

    fall makeup trends 2025 gray eye shadow at milan fashion week  FW 2025Getty Imagesfall makeup trends 2025 gray eye shadow at fashion week Roberto Cavalli  FW 2025LaunchmetricsGray eye shadow at Tory Burch 2025LaunchmetricsMost Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    Cool tones continue to captivate makeup lovers. Just look at MAC’s disruptive “nudes” campaign featuring Martha Stewart and Julia Fox, or Dakota Johnson’s character in The Materialists, where makeup artist Emma Strachman stuck to ’90s-inspired, cool-toned hues throughout the film. While there are plenty of ways to wear the trend, makeup artists are particularly loving gray and gunmetal eye shadows for this fall.

    Makeup artist and Sephora beauty director David Razzano thinks the fascination with cool, gray tones comes as a response “to the oversaturated, warm eye shadow palettes that dominated the beauty landscape for almost a decade.” The return of gray shadow feels “elevated and chic,” he adds, “creating more of a natural 'shadowed' look.”

    Looking to the fall/winter runways for inspiration, there are no limits on how you can play with gray shadow, from the shade you choose to how you apply it. Deeper gunmetal hues were smudged across lids at Altuzarra (Bobbi Brown Cream Eye Shadow Stick in Stone) and Roberto Cavalli (Kiko Milano Long Lasting Eyeshadow Stick in Dark Taupe and Anthracite) to create a rock-and-roll vibe. At Luar, makeup artist Terry Barber used two shades of gray—MAC eye shadows in Print and Scene—and white to craft a graphic, maximalist eye look he described as “late-’80s supermodel meets Stonewall-era drag.”

    At Tory Burch, makeup artist Diane Kendal blended a vintage-y, dove gray color (Nars Total Seduction Eyeshadow Stick in Don’t Touch) from the lash lines all the way to the brows for a look that felt fresh and sporty. It’s a color that seems like it wouldn’t work for deeper skin tones, but makeup artist Raisa Flowers explains, it’s all in how you apply it. “If you want a pale, cool color to not look ashy or washed out, start with an eye shadow primer so the color sits boldly on the skin,” she says, “or intensify the color with a darker hue.” (Kendal bumped up the shadow at Tory Burch with the Nars Koh Rong Quad Eyeshadow.)

    Spiky lashes

    fall makeup trends long lashesGetty Imagesfall makeup trends long lashes on Florence PughGetty Imagesfall makeup trends long lashesGetty ImagesMost Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    It’s been a huge year for lashes: Brown and colored mascaras made a comeback, and people have been having fun with false lashes again. This fall, though, the focus isn’t on tone or fullness but shape, in the form of graphic, spiky lashes. “Spiky lashes are a personal favorite of mine,” says Razzano. “For me, the look feels like a nod to iconic ’70s divas like Cher, Diana Ross, Marisa Berenson, and Liza Minnelli. It’s sexy and a bit camp, which is so fun.”

    But spiky lashes don’t have to go full-disco decadence. Add extreme length and lots of eyeliner, like at Harris Reed’s fall 2025 show, and you get a subversive, goth effect. Pair a set of spiky strips with gold shadow and a dark lip, like Tems wore for the 2025 Met Gala, and the look takes on a glamorous edge.

    It probably goes without saying, but you’ll need false lash strips to achieve dramatic looks like these. Razanno recommends Lilly Lashes Everyday Faux Mink Lashes in Miami, and Flowers loves the dramatic look of Katiely Beauty Dream Lash FX19 strips.

    The spiky-lash trend might seem over-the-top off the runway, but if you substitute lash strips for individual clusters and mascara, you can get a similar effect in a subtler way—which is how makeup artist Allan Avendaño interpreted the trend on actor Isabela Merced. You can even achieve this effect with just mascara, using the tip of the wand to clump lashes together into thick spikes (the trick is not to deposit too much pigment—you want spikes, not spidery clumps). The results are striking however you do it. “It allows the lashes to be a major statement in your look,” says Razzano, “but it doesn’t swallow your entire lid space, so the eye doesn’t look weighed down.”

    Natural, structured brows

    fall makeup trends groomed brows on emma stoneGetty Imagesfall makeup trends groomed brows on Jurnee SmollettGetty ImagesStructured brows on Florence PughGetty Imagesfall makeup trends structured full brows on joey kingGetty Images

    “The laminated brow look is on the decline, for sure,” says Harris, adding that “people are getting back into a more natural-looking, structured brow instead of that look where the hairs are groomed to sit straight up.” Vanita Parti, founder of the Blink Brow Bar salons chain in London, is also seeing fewer requests for lamination: “People have returned to fuller and softer brows,” she says.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    To achieve a natural, soft-brow effect, Oquendo is currently obsessed with the 3-in-1 brow products entering the market. His favorite is the Valentino Brow Trio Eyebrow Liner, a product that many professional makeup artists hoard in their kits, and one that Oquendo has been using on all his red carpet clients. This product is one of the only multitaskers on the market to include a mechanical pencil, a spoolie brush, and a felt-tip marker, which has just the right amount of pigment to allow you to build up your brows in a very natural-looking way.

    Oquendo also turned us onto the stackable Subtl Beauty 3-in-1 Brow Pencil, which features a stubby pencil and a clear brow gel that is revealed when you twist off the spoolie brush on the other end. Having multiple components is great, but the pencil is especially good because its thicker point and powdery finish enable you to draw hair on and fill in empty patches.

    Garnet lips

    fall makeup trends red lips on julia garnerGetty Imagesfall makeup trends red lipsGetty Imagesfall makeup trends red lips at versace FW 2025LaunchmetricsFall 2025 makeup trends Jenna Ortega at Wednesday premierGetty Images

    Whether matte or glossy, this fall’s dark red lip revival feeds into the greater shift toward counterculture nostalgia. “The deep, glossy garnet lip is a huge part of the return of goth style, specifically the whimsy goth of the late ’90s,” says Razanno. “The fresh take on this trend comes from the glossy texture, which adds a touch of sexiness to a bold lip.” For Harris, the matte texture can give a grungy vibe, especially if you stay within the natural lines of your lips, the way Julia Garner and Sophie Aylis-Ellis have both worn the shade on the red carpet.

    We know what you’re thinking: deep, burgundy lips for fall? Big surprise there. “Deep reds, berry tones, and glossy garnets are back with intention,” says Jaikaran. Yes, red lips are an autumn staple, but according to all of the makeup artists we spoke to, you can freshen up the look by contrasting it with a pared-back complexion. “With the movement toward super fresh skin, it’s fun to balance that by focusing on bold makeup,” says Sewell, adding that she likes the juxtaposition of a bold red lip paired with bare lashes.

    Finish is key when talking about claret-colored lips for fall, and it’s all about extremes. “It’s either gloss or matte,” says Harris. “I’m not seeing a lot of satin finishes.” Sewell likes a vampy red lip topped with thick coats of clear gloss. She reaches for MAC Lipglass over lip liners (we like Pat McGrath’s new Legendary Longwear Lip Liner in Rebel Rose). For a one-step alternative, Jaikaran recommends Neutrogena High Shine Glossy Lip in Black Dahlia. We like Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor in Royal because it stays put. And Razzano prefers the Merit Shade Slick Hydrating Tinted Lip Oil to “quickly get a beautiful, deep, glossy lip that feels wonderful to wear.”

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    Garnet lips in soft, matte finishes feel “plush and sophisticated,” says makeup artist Nikki DeRoest. She looks for formulas that can give her the option of full-coverage wear or be blotted down for a stained effect, like Bobbi Brown Luxe Cashmere Matte Lipstick in Ruby. You can also reach for Charlotte Tilbury Matte Revolution Lipstick in Walk of No Shame, which has a creamy texture that dries matte. Says makeup artist Sofia Schwarzkopf-Tilbury, “For a just-kissed look, use a small smudging brush and tap it into the bullet, then sweep across the lips for a sheer finish.”

    Skin silking

    fall makeup trends 2025 natural cloud skinLaunchmetricsfall makeup trends 2025 natural cloud skin at balmain FW 25Launchmetricsfall makeup trends 2025 natural cloud skinLaunchmetrics

    Whether your skin looks like glass or a cloud, like butter or a dewy dumpling, one thing is clear about makeup in 2025: a skin-first makeup approach is in. “Fresh skin that’s not too dewy and not too matte is leading the way right now,” says Sewell. For Jaikaran, “skin is always the star” of the looks her clients request. “I call it ‘snatchural’—glowy in the right places and softly sculpted.”

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    What’s new for fall 2025 is the growing number of skin-prep products that help you put your best face forward with minimal steps. This is likely a response to the “skin flooding” trend on TikTok, where people layer up to 12 toners to “flood” the skin with moisture.

    Harris calls this new method “skin silking,” and all you need is a hydrating, milky toner to do it. “With these thick, milky toners, you’re providing all that hydration with one product,” he says. “And because you’re not putting on 5,000 products, you don’t have to worry about your foundation creasing or your concealer moving.” Harris recommends Bubble’s new ceramide-spiked Bubble Cosmic Silk Hydrating Milky Toner (for which he teamed up with the brand to launch), but you also have Byoma’s viral Hydrating Milky Toner, Ilia’s The Base Face Milk, and the product that played a big part in making Americans aware of these types of formulas: the Rhode Peptide Glazing Fluid.

    When doing a client’s makeup, Harris applies one layer of a milky toner and lets it sink in while he works on eye makeup. Once the toner is absorbed, he pats on a second layer; if you have dry or mature skin, he adds moisturizer on top. “I often find these milky toners provide enough moisture for certain people, and they’re not tacky or sticky,” he notes. “They have a texture that allows foundation or tinted moisturizer to work in synergy.”

    Smudgy, smoked-out liner

    fall makeup trends 2025 grunge makeup smuged eyeliner on bella hadidGetty Imagesfall 2025 makeup trends smudged linerGetty Images

    A return to grunge wouldn’t be complete without some form of a smoky eye, and this fall, you only need one product to achieve it. Harris says smoky eyes made with liners are on trend for the season. “Brands have launched new, long-wear eyeliner formulas that offer plenty of playtime, allowing you to smudge them and create these ’90s, grungy eye looks,” he explains, “but with a bit more elegance.”

    With the addition of new colors, the trend feels fresh. “That heavy, grungy, smoky eye from the ’90s really just came from black eyeliner in the water line and around the eye,” says Harris, noting that today’s formulas are available in a wider range of hues.

    Most Popular

    • Taylor Swift Got Engaged In a Manicure I Did Not See ComingNailsTaylor Swift Got Engaged In a Manicure I Did Not See Coming
    • Uoma Beauty Founder Sharon Chuter Has Died at 38MakeupUoma Beauty Founder Sharon Chuter Has Died at 38
    • Hailey Bieber's New Faded French Manicure Is Destined to Be a Huge TrendNailsHailey Bieber's New Faded French Manicure Is Destined to Be a Huge Trend

    “We will see accents of espresso, burgundy, forest green, and navy on the eyes,” says Carolina DelRio, a general manager of beauty at CO Bigelow in New York City, who always gets an early look at upcoming launches. But there are also plenty of excellent existing lines on the market that are perfect for this look, including Kulfi’s Underlined Kajal Clean Waterproof Long-Wear Eyeliner (a Best of Beauty winner) and Victoria Beckham Beauty Satin Kajal Eyeliner (a makeup artist favorite).

    The easiest way to transform an eyeliner pencil into a soft, smoky eye is with a blending brush. Scribble the tip along the top lashes and halfway up the lids, and buff the color up to the brow bones with your brush. Repeat these steps along the lower lashes if you want.

    Cream shadow sticks are another way to achieve a similar effect. “They’re ideal for quick application with lasting impact—no fallout, no fuss,” says DeRoest. Bobbi Brown Long-Wear Cream Shadow Stick is a classic, as is the Laura Mercier Caviar Stick Cream Eyeshadow, both of which come in a wide variety of shades.

  • 8 Best Peptide Creams to Smooth the Look of Fine Lines

    8 Best Peptide Creams to Smooth the Look of Fine Lines

    peptide moisturizers on a background with cream swatchesCollage: Gabrielle Langdon; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

    Most people invest in the best peptide creams for one simple reason: their ability to soften the appearance of fine lines. They offer a non-invasive, topical way to—dare we say—mimic some of the smoothing effects of injectables. Peptides, otherwise known as versatile chains of amino acids naturally found in the body, work overtime in these creams: strengthening your skin’s protective barrier, boosting collagen and elastin, speeding up healing, and more.

    And for people with sensitive skin, New York City-based board-certified dermatologist David Kim, MD, says peptides are a gentler alternative to retinoids, which can be less tolerated on certain skin types. (However, one option on this list has peptides blended with retinols to lighten their harsher effects—talk about a two-in-one!) Keep reading for eight of the very best peptide moisturizers, as suggested by dermatologists and our staffers.

    Our Top Peptide Creams

    • Best Overall: Naturium Multi-Peptide Moisturizer, $20
    • Best for Neck: SkinCeuticals Tri-Peptide Neck Cream, $136
    • Best for Oily Skin: SkinFix Barrier+ Restoring Gel Cream, $54
    • Best for Dry Skin: Erly Night Moisturizer, $42
    • Best for Combination Skin: Shani Darden Hydration Peptide Cream, $60
    • Best Lightweight: Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer, $49
    • Best Budget: Prequel AM/PM Modern Moisturizer, $18
    • Best for Expression Lines: BeautyStat Peptide Wrinkle Relaxing Moisturizer, $68

    Frequently Asked Questions

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

  • What are peptides, and who should use peptide creams?
  • Can you layer peptide creams with other actives?
  • How do I find a peptide cream that's right for me?
  • What are the best types of peptides to look out for?
  • Meet the experts
  • How we test and review products
  • Our staff and testers
  • Best Overall: Naturium Multi-Peptide Moisturizer

    Naturium Multi-Peptide Moisturizer in branded tube component on a light gray background

    Naturium

    Multi-Peptide Moisturizer

    $20

    Amazon

    $20

    Ulta Beauty

    $20

    Soko Glam

    Why it’s worth it: Naturium’s Multi-Peptide Moisturizer cream delivers on all fronts: a featherlight texture, a potent mix of peptides, vitamin C, and panthenol to smooth fine lines and leave a radiant finish, and a fast-absorbing formula that nourishes like a rich cream without the heaviness. Suitable for every skin type—including oily, acne-prone, and sensitive—it earned the top spot on our list for its ability to keep skin dewy and fresh all day without ever feeling sticky or greasy. And $20? In this economy? We're grabbing two.

    Allure commerce editor Sarah Han applying the Naturium Multi-Peptide Moisturizer

    Image may contain Adult Person Face Head Hair and Pink Hair

    Han after applying the Naturium Multi-Peptide Moisturizer

    Tester feedback from Allure commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “Naturium moisturizers are usually a hit for me (case in point: Dew Point), and Multi-Peptide is no exception. I love the mess-free tube and pump, the lightweight feel, and the fact that it's infused with vitamin C makes it the ideal daytime moisturizer and makeup primer. In this economy, well-rounded skin care for $20 is hard to beat. Naturium also offers a richer version called Multi-Peptide Rich Cream that is a bit too heavy for my combination skin but would work well as a night cream in the colder months, or people with generally drier skin.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Neck: SkinCeuticals Tripeptide-R Neck Repair

    SkinCeuticals Tri-Peptide Neck Cream in branded component on a light gray background

    SkinCeuticals

    Tri-Peptide Neck Cream

    $136

    SkinCeuticals

    $136

    Dermstore

    $135

    Bluemercury

    Why it’s worth it: SkinCeuticals’ Tripeptide-R Neck Repair stands out in the brand’s powerhouse lineup with a formula designed specifically for the often-overlooked neck and décolletage. This fragrance-free retinol cream is made with a 2% pure, slow-release retinol and 2.5% tripeptide concentrate to smooth fine lines, improve firmness, support collagen production, encourage cell turnover, and address visible signs of aging in this delicate area. Corey L. Hartman, MD, a board-certified dermatologist based in Birmingham, Alabama, counts Triple-R as a staple in his personal regimen. "Once I turned 40, I realized that I could no longer ignore my neck," Dr. Hartman previously told Allure. “Luckily, SkinCeuticals formulated its Tripeptide-R Neck Repair to incorporate retinol in a formulation that doesn't cause irritation or unnecessary dryness.”

    Allure contributing editor Deanna Pai applying the SkinCeuticals Tripeptide-R Neck Repair

    Image may contain Adult Person Head Face Cosmetics Bottle and Perfume

    Pai after applying the SkinCeuticals Tripeptide-R Neck Repair

    Tester feedback from Allure contributing commerce editor Deanna Pai

    AccordionItemContainerButtonLargeChevron

    "I don't have platysma bands just yet, but now that I'm in my late 30s, the tech neck—a.k.a. those horizontal lines—is catching up to me. I didn't really want to slot another product into my routine, but this formula made it both seamless and worthwhile. It sinks in so fast that it's virtually imperceptible within seconds, and it feels incredibly nourishing. While I won't see the full benefits for another ten years (crossing my fingers) there's nothing I trust more to get the job done." —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Oily Skin: SkinFix Barrier+ Restoring Gel Cream

    SkinFix Skin Barrier Restoring + Pore Refining Gel Cream with Niacinamide in branded tub component on a light gray background

    SkinFix

    Barrier+ Skin Barrier Restoring Gel Cream

    $54

    Sephora

    Why it’s worth it: Even oily, breakout-prone complexions benefit from daily hydration—the trick is finding a formula that won’t overwhelm your skin. Skinfix’s Barrier+ Restoring Gel Cream delivers just that, blending hydration with a weightless feel. Inside, you’ll find saccharide isomerate to help skin hold onto moisture, niacinamide to keep excess oil in check, and peptides that help reinforce your natural barrier, all in a pore-friendly, silicone-free base. "For people with oily, acne-prone skin looking for a lightweight moisturizer, this is excellent," Dr. Kim previously told Allure. "One to two pumps is all you need, and it gets absorbed instantly."

    Pai applying SkinFix Barrier+ Restoring Gel Cream

    Deanna PaiA selfie of Allure contributing commerce editor Deanna Pai after applying Skinfix Barrier Restoring Gel Cream

    Pai applying SkinFix Barrier+ Restoring Gel Cream

    Deanna Pai

    Tester feedback from Pai

    AccordionItemContainerButtonLargeChevron

    “I've only just started using this lightweight gel-cream, but it's totally changed the game for me—already. My combination skin is prone to acne, and I love knowing that the non-comedogenic formula won't make matters worse. It's been a godsend this summer, too. I can apply it right after my post-run shower (when I'm usually still sweating) without it ever feeling greasy or occlusive.” —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Dry Skin: Erly Night Moisturizer

    Erly Night Moisturizer in branded tub component on a light gray background

    Erly

    Night Moisturizer

    $42

    Erly

    Selfie of Allure features director Dianna Singh holding the Erly Night Moisturizer

    Allure features director Dianna Singh after applying the Erly Night Moisturizer

    Dianna Singh

    Why it’s worth it: While you’re getting your beauty rest, Erly’s Night Moisturizer is awake and working hard to hydrate, plump, and smooth fine lines with a nourishing blend of peptides, vitamin E, hyaluronic acid, and biotin, all designed to improve elasticity, boost collagen, support skin healing, and fight inflammation. Despite being billed as a night cream, you'll barely feel it as you make your way over to the bed. No need to rinse it off come morning—just use it last in your nighttime routine to seal in ample moisture and wake up looking extra refreshed.

    Tester feedback from Allure features director Dianna Singh

    AccordionItemContainerButtonLargeChevron

    “Some active-packed formulas are so heavy-feeling, the less-than-pleasant sensorial experience almost isn't worth the skin-care benefits. On the contrary, Erly's Night Moisturizer is loaded with peptides, vitamin E, and hyaluronic acid but feels featherlight on the skin—and layers beautifully with other products.” —Dianna Singh, features director

    More to know

    AccordionItemContainerButtonLargeChevron

    Best Lightweight: Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer

    Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer in branded component on a light gray background

    Paula's Choice

    Pro-Collagen Peptide Plumping Moisturizer

    $49

    Amazon

    $49

    Dermstore

    $49

    Paula's Choice

    Why it’s worth it: Why it’s worth it: Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer has it all going on. The gel-cream hybrid is rich yet lightweight, super hydrating, and infused with (you guessed it) three different types of collagen peptides for 24-hour hydration that instantly plumps and firms the skin. You’ll also find a generous dose of squalane and glycerin to seal the deal. Apply it morning or night for hydration you can actually feel all day.

    Allure associate manager of audience development Melanie Curry applying the Paula’s Choice Pro-Collagen Peptide Moisturizer

    Image may contain Head Person Face Can Tin Child and Hair

    Curry after applying the Paula’s Choice Pro-Collagen Peptide Moisturizer

    Melanie Curry

    Tester feedback from Allure associate manager of audience development Melanie Curry

    AccordionItemContainerButtonLargeChevron

    “I like to keep things simple in my skin-care routine, so I wasn't immediately sold on this peptide cream. But the sales associate at Sephora weighed me down and honestly? I'm so glad she did! This cream is hydrating and lightweight and it gives me the nicest glow. I'm all for looking dewy and bright without wearing any makeup, and I can say this little tub gives me those results easily.” —Melanie Curry, associate manager of audience development

    More to know

    AccordionItemContainerButtonLargeChevron

    Best Budget: Prequel AM/PM Modern Moisturizer

    Prequel AM/PM Modern Moisturizer in branded tube component on a light gray background

    Prequel

    AM/PM Modern Moisturizer

    $18

    Amazon

    Why it’s worth it: If you want a moisturizer that actually works without breaking the bank, reach for Prequel’s AM/PM Modern Moisturizer. This mid-weight multitasker shines any time of day, smoothing rough texture, boosting firmness, softening the look of fine lines, and leaving skin surprisingly soft with every touch. The ingredient list alone makes it hard to believe it costs under $20: peptides, ceramides, and hydrators like glycerin and vitamin F work together to strengthen the skin barrier and lock in lasting moisture.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Combination Skin: Shani Darden Hydration Peptide Cream

    Shani Darden Hydration Peptide Cream component with black type on light gray background

    Shani Darden

    Hydration Peptide Cream

    $60

    Amazon

    $60

    Revolve

    Why it's worth it: Created by celebrity aesthetician Shani Darden, the Hydrating Peptide Cream delivers lightweight hydration without the worry of breakouts. The oil-free formula can be used morning and night, balancing skin while keeping pores clear, making it a solid choice for acne-prone types. It absorbs quickly yet still feels nourishing, leaving skin soft and smooth thanks to those peptides, along with squalane and niacinamide.

    More to know

    AccordionItemContainerButtonLargeChevron

    Best for Expression Lines: BeautyStat Peptide Wrinkle Relaxing Moisturizer

    BeautyStat Peptide Wrinkle Relaxing Moisturizer in branded tub component on a light gray background

    BeautyStat

    Peptide Wrinkle Relaxing Moisturizer

    $68

    Amazon

    $72

    Nordstrom

    $68

    Dermstore

    Why it’s worth it: BeautyStat tackles fine lines with a proprietary blend of peptides and hexapeptides (a short chain of amino acids) in its Wrinkle Relaxing Moisturizer, plus glucosamine to help firm sagging skin. It feels so silky and luxurious, rich but not heavy, and the fact that it claims to soften the look of forehead lines makes it worth buying for those with deeper-set lines.

    More to know

    AccordionItemContainerButtonLargeChevron

    Frequently Asked Questions

    What are peptides, and who should use peptide creams?

    Peptides are generally considered safe to use without major risks of skin irritation. They're usually known for their potency as wrinkle reducers, which is why New York City-based board-certified dermatologist David Kim, MD, finds peptides more helpful for people to start using them in their late twenties, early thirties, and onwards, when your body starts to lose collagen at a more rapid pace.

    Still, Washington, DC-based board-certified dermatologist Adam Friedman, MD, who co-authored a study on peptides in skin care, notes that prevention is key. He thinks that people even younger can start adding peptides into their routine if they feel called to. “There is sufficient data with respect to the decline in collagen, even within your mid-twenties,” he explains, adding that peptides shouldn't be used in isolation without skin protectors like sunscreen that will really do the legwork of protecting your skin against wrinkles long-term.

    Can you layer peptide creams with other actives?

    Peptides are naturally found in the skin, and Dr. Kim notes they should be gentle enough to use in concert with other actives like retinol and AHAs, or as a skin-soothing stand-in on days you're not using actives but want to maximize your skin-care routine.

    Dr. Friedman is more hesitant on that front, noting that he would avoid pairing retinol with peptides at the same time and instead would space them out. If you have especially sensitive skin, one way to determine your limits is to test-patch a peptide moisturizer over a retinol serum or after using an AHA face wash, for example, for potential irritation.

    How do I find a peptide cream that’s right for me?

    For any kind of skin-care product, Dr. Kim says to keep in mind what works for your individual skin type and sensitivities (whether that's a texture preference or a certain base) above all, rather than just obsessing over ingredient lists.

    Generally, the dermatologists we surveyed for this story also suggested peptide serums over thicker moisturizers, though Michelle Henry, MD, a board-certified dermatologist in NYC, notes that both are helpful. "If you're looking to see the biggest change, a serum is going to give you the most concentrated version of a peptide treatment," she explains.

    What are the best types of peptides to look out for?

    Peptides aren't as straightforward to spot in an ingredient lineup as something like glycerin or hyaluronic acid since there are so many variations that perform different functions. However, there are a few with skin-smoothing benefits worth looking out for. Dr. Kim calls out Matrixyl 3000 and copper tripeptides as two of the most well-studied types of peptides. "There's a lot of research out there on how [Matrixyl 3000, a combination of palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7,] boosts collagen production," Dr. Kim says, adding that manufacturer studies have shown a reduction in wrinkles and more elastic skin among participants who have used the peptide topically twice a day over at least two months. "It's not going to erase your fine lines and wrinkles, but it will soften them," Dr. Kim explains.

    Copper tripeptides similarly help with collagen production, Dr. Kim says, and boast anti-aging and anti-inflammatory benefits. Another one that's gaining a lot of attention is argireline, or hexapeptide-8, which he says people liken to “Botox in a bottle” because it’s been shown to soften fine lines and help relax the muscles that contribute to certain stiffness. Again, he cautions people to be realistic with their expectations of these peptides. "These things are not going to reduce wrinkles the way medical treatments will."

    Meet the experts

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best peptide creams, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.